Simeron Taak
Friday 1 March 2013
Thursday 14 February 2013
Wednesday 13 February 2013
Analysing Sarah’s digi-pack
Analysing Sarah’s digi-pack
Here I am analysing
Sarah’s digi-pack as she is one member of my group. I looked at all aspects of
her designs, looking at what is good, how her digi-pack conforms to conventions
and where there could be improvements made.
The first side- front cover
I found that Sarah has
used a good use of colour on the front of her digi-pack. The main colour, which
got used on the background, is the colour black. I think that this is a good
use of colour as it helps to connote the darkness and the time of which is
considered to be a stereotypical time to go out clubbing. I also think that
black is also connotes the unknown which could create a sense of unknown. I
think that this could then relate back to the audience as when they see this
then they could think, ‘what other type of music is on this album’ I think that
this could also create a sense of mystery and shows that there could be a whole
range of all different music on the album. I also think that the use of the
colour black also connotes something about the artist as well as the artist
isn’t ever in the music video, thus could create further mystery about the
artist and what the artist may be nice. I also think that the colour black is a
conventional colour, which is often used in dance as it helps to connote the
dance genre and when people go out partying.
The other main colour, which is used, is
the use of the colour purple; I can see that this has been created through the
layering of the red and the blue on top of each other. This is used to create a
strobe effect across the whole of the album. I think that the use of this
purple colour against the black makes the strobe light stand out a lot more. I
think that the use of this strobe light also helps to further enhance that club
setting and create that dance atmosphere on the front of the digi-pack. Thus
helping the colours and the design conform to the conventions of a dance album.
There is a limited use to the colour on the front cover, I think that this is
good otherwise this colour could have over powered the digi-pack and could have
made it look a little bit to feminine.
The other colour, which has also been used,
is the colour navy blue I think that this helps to conform to the conventions
of dance as well as working well with the other colours which are on the page.
I think that the use of the deep navy helps to conform to the time of which
people might go out and the time of which people might go out to parties, which
is usually the evening. I also think that the use of the could also connote the
sea which I think that could be related to party islands, conveying that these
are the sort of places which this party could be played.
There is a good used of graphics on the
front cover. I think that this helps to attract people to look at the
digi-pack, to find out what is on it. One of the graphics, which is used, is
the ‘Save The World’ logo I think that this is good because this is the name of
the album. This is also as this is as this is the sticker, which I also used in
the music video, which has, been made as well. Therefore I think that this
could also attract people to the album as well, as they could recognise the
logo on the front cover.
There is also a woman, which I have also
been used on the front cover as well. I think that this is good as it looks
like she is dancing through the use of the staggering of the woman across the
front cover. I think that this helps the digi-pack conform to the dance
conventions as well. As it is very stereotypical to have women on the front
cover of digi-packs as they conform parties and dance. I think that this could
be something else, which could also draw people to look at the digi-pack, if
they see a woman on the front cover, and then they may assume that this is for
the dance genre.
I think that the use of the red and yellow
dots all over the background I think that the use of these connote club colours
and as well as this I think that this connotes energy, and the life which is at
the party. I think that the red connotes heat, as it’s the colour red and that
this could connote all of the people, which are at this party. I think that the
use of the colour yellow connotes that people are happy and the sun. So I think
that could that this music could also be played during the day as well.
There is then the last graphic, which has
been used as well. This is the effect of the strobe lights, so that just in
case the use of the black background and the woman on the front didn’t conform
dance there was the strobe lights, which is also stereotypical of the dance
conventions. The directions, which the lights are going in I, think helps to
illustrate that the beams are hitting against the sides of the wall, which is
the front cover.
There is also good use of font on the front
cover of this digi-pack. The font on this digi-pack conforms to the dance
genre. As it is very straight, and sleek. I think that this conform so the
dance genre well, as this helps to connote the way which people dress when they
go out clubbing, as to get into a lot of clubs it is important to look well
dressed and have to look good to get in and I think that is what this font
connotes well.
Improvements- one thing which I thing could be changed
for improved could be to make the woman on the front of the digi-pack bigger so
that that she fills more of the side. One reason I think this is because I
believe that this could attract more people to look at the digi-pack and could
even widen the target audience for the amount of people who would look at the
digi-pack. I also think that this could fill some of the space on the front of
the digi-pack as well. But I would still keep the woman in the same place as
where she is positioned is really effective. I think that the woman on the front conforms
to the genre of dance and therefore looks really good on the front; I just
think to emphases it a little bit more that it could benefit the aesthetics on
the front for the woman to be a little bit bigger.
One of the other changes which I think that
I could make would be to the gap where there are no spot lights. I don’t think
that it needs a lot of spot lights but I think that just putting on a few just
to fill in the gaps a little bit could look good and I think that this could
just enhance the dance genre just a little bit more. Again I think that this
could just make the digi-pack stand out a little bit more.
But other than this there aren’t any other changes
which I think that I could make to the front as I think that it is very well
designed and looks very good I don’t see the need to change much else.
The second side- welcome message
The main colour, which
has been used here, is the colour black. I think that this is a good colour to
use as it helps to keep the sides of the digi-pack consistent. I think that
this is also good as it helps to create a narrative, which could potentially run
throughout the whole of the music video. I think that the black helps to create
mystery, as the audience may not be aware of all of the material, which is on
the album. I think that the use of this colour could also connote the night as
well; I think that this is good as it is the main time, which people go out
clubbing. I think that the use f the black background helps to create
simplicity and convey the dance conventions. I think that the use of the black
could also connote that this album appeals to a whole load of different people,
which may listen to dance music. For example people who listen to all genres
tend to like to go clubbing as well conveying that the music for this album
appeals to a whole range of different people.
The other colour, which is used on this
side of the digi-pack, is the colour purple it is a similar colour to what has
been used on the front cover. With the use of the red and the blue. I think
that this looks good as it helps to connote the strobe lights, which are in clubs.
I think that this is good as it is not to over powering and it is just in the
corner of the background. This is also the main graphic, which has been used on
the back as well.
The front, which has been used for the
welcome message, is the same font, which has been used for the font cover of
the album. I think that this is good as it conforms to the conventions of
dance, and is very simple and easy to read I think that this could then connote
the way which people dress when they go out as thy have to look stylist and
dress with decent swag. I think that the simplicity of the text also connotes
the simplicity as to why people might go to parties, which could be just to go
out and have a goo time.
Improvements- one of the first things which I would
change to this second side of the digi-pack is probably to increase the size of
the main spot light which is behind the woman on the digi-pack. The reason for
this is because I think that this could put the background at risk of looking a
little bit bare. I think that the look of the black on the back does look good
but I think that the use of layer could probably enhance the look of this side
and I think that by just adding a little extra colour to the back that the
dance genre can be caught a little bit more, and just help to create a little
more of a club setting. I think that this could just go either bigger than the
purple colour or go behind it, or it could go on the inside the purple spot
light.
Another change which I also think could be
made is to the light hard spot lights which are in the corner. I think that
they could be a little more added. I think what might look quite nice could be
to have a gradation of these light spot lights so that they just sort of fade out
a little bit and as they fade out they get a little bit transparent, and there
could be few of them. I also think that there could be a range of sizes instead
of having all one side.
Other than this I wouldn’t make any other changes
for this side of the digi-pack.
The third side- the CD disc
There has been a whole
use of colours used here. One of the main colours which are used is the colour
white this is the colour which has been used for the background of the CD disc.
I think that this looks good as one of the conventions of dance is to use
bright colours and the use of the colour white in comparison to the colour of
the colour black makes the white look really bright. I think that this is good
as it also helps to make the CD stand out a lot more to the user of the
digi-pack. I think that the use of the colour white is good as it has a range
of all different connotations some of which being the white helps to portray
the idea of a blank canvas. I think that this is then something which can then
be related back to the people who go out making it the night that they want it
to be. I think that this is also good as it is also a way of conveying that
this album could convey to a whole range of different people. As it’s not just people
who listen to dance music, as a whole range of different people go clubbing, so
I think that the use of the colour white helps to convey that this is an album
which can appeal to a whole range a different people.
I had also used another colour on the
background is also the colour purple and blue which are used to help make up
the zig zag lines which go along the back of the CD cover. I think that this is
also a good colour to use as it helps the back of the cover conform to the
conventions of dance. I think that the use of these lights also help to show
the dance genre. As strobe lights are something which is in clubs. I think that
is also good as the colours which have also been used are the lights which are
often are at clubs. I also think that the use of the strobe are good as they
play a big part in the in the music video which our group has made. I think
that this is could really help to connote with the audience as well.
For the actual CD there is a much darker
colour used I think that this looks good as it juxtaposes with the colour white
which has been used on the background of the CD cover. I think that this looks
good as it helps the CD the strand out, there is a use of a dark colour around
the rim of the CD and then there is the blend into a purpler colour as well. I
think that this works well as these are all colours which conform to the genre
of dance as well.
There is a whole range of graphics which
have been used here. The first of which being, the women on the front of the
actual CD. This is the same woman which has been used on the front of the CD
cover as well. I like the design of this as it looks like the figure has been
streamed across the whole of the CD. I think that this give a good effect that
the woman is moving, and give the effect that she is dancing. I think that this
is further enhanced where the image is slightly blurry, thus portraying the
motion of the woman moving. This could show that the woman is having a really
good time, and that is why she is dancing, thus conveying that the music on the
disc is really good. I think that the use of the woman all over the disc also
looks good as it give the effect that she is dancing, then the fact that it is
diagonal also helps to convey that the movement is quite free and not really in
an orderly form. I think that this could then show that people can get lost in
this music because it is so good.
The other main graphic which has also been
used is the use of the lines which are behind the disc. I think that these look
good as well as being graphical as well as they help to convey the conventions
of dance as they are brightly coloured. As well as this they also look good as
they look like strobe lights which are often seen in clubs. I think that this
is good as it then conveys to the audience that this is music which could be
played in night clubs and through the use of the white background, I think
could also help to connote the party islands as well. Thus conveying that this
is also music which could be played at night clubs at party islands.
I really like the choice of graphics which
have been used here as I think that they look both simple and effective as well
as conveying to the dance genre, and making this clear to the audience as well.
I also think that the use of the colours also helps to make the disc stand out
as well.
Improvements- one of the changes which I would make
here is to the woman on the front I think I would make her a lot more transparent
and maybe set a different transparency level for each woman so that it is a
little bit varied. I think that this could make it look like the woman is
moving and like she is dancing I think that this could look really good on the
CD as it could show people that this is a typical dance CD and one which people
can dance to. I would also make the woman range in different sizes so that each
woman is a different size I think that this could also look good as this is a
really simple but effective way of showing a progression of time. Thus
conforming to the conventions of dance.
One of the other changes which could be made
is to the colour of the disc. As I think that it could be an idea to keep with
the colour scheme which has ran throughout the whole of the digi-pack. Most of
the colours which are used are black and purple so I think that these are two
colours which work well together and could be worked well on this disc. For example
there could be an all black disc and then have a spot light of purple in the
middle white the gap is in the middle of the disc is (the whole) so it looks
like a spot light of purple this could then connote the energy coming from the
middle of the disc, thus showing how powerful the CD is and how good it is and
how much energy there is. This could also connote the centre of the dance floor
as that is where most people usually are and this is shown through the use of
the purple light.
This is the only changes which I think I
could make.
The fourth side- The Graphics
There has been as good
varied ranges of colours used here of which I think really conform to the genre
of dance. I think that it looks really effective, and helps to tell a little
narrative about the music on the album as well as the people which this album
is aimed at. The first colour which has been used is the colour black; this is
the colour which fills the whole of the background of its colour. I think that
this was a really good colour to use as it think that this helps to connote a
typical scene at a night club as it tends to be quite dark inside and then a
varied range of all different lights are used to fill the night club, most of
which tend to be strobe lights. Therefore I think that this use of this
background works well, as it tell the audience straight away that this album is
targeted towards dance, thus conforming to the genre of dance, through the use of
the colour black. I think that this colour has a varied range of different
conventions some of which being; to create mystery, I think that this is good
as people never tend to know what the night is going to hold for them until
they are actually there, and sometime people tend not to remember the night
either, I think that this could then show that this music could create a
different nights for everyone conveying that there is something for everyone on
the album. Another connotation is the time of which people tend to go out
clubbing as well, as it is usually the evening therefore I think that the use
of the black background conveys that the setting of the night club. I think
that this is a nice way to set the scene of a digi-pack as well. I think the black
colour conveys the setting of a night club and the time of which people go out
and go and party. I think that this could then really help to connect to the
audience as it could help them to times where they have gone out and have had a
good time.
Another colour which has been used it also
the colour purple, this is a colour which has been used on the digi-pack. I
think that this is a good colour which has been used as it conveys the life at
the party, and colourfulness from the lights and colours which people wear when
they go out. I think that this again can really connect with people who go out
partying. I think that in a way that the use of the lights which is with the
purple also works well as it almost looks like the lights as well as looking like
a sun set which you get on party islands and the colour of the reflection of
the sea mixed in with the lights and the colours of the sky I think that this could
also help to connect with people as well as they could also be able to connect
with this image.
There is also a bit use of the colour navy
blue I think that this is also a really good colour to use as well as it helps
to portray the midnight which people go out in as well as the mixture of the
night sky and the reflection with the water which is then mixed in with the use
of the colour purple creates and an amazing use of colour which really help
convey to the conventions of dance. I think that this makes the graphics on
this side of the digi-pack look really nice, as a result I think that this
could then connect with the audience really well, and appeal to their
nature.
There has been a wide use of graphics on
this page. The first graphics which I think just works really well is the use
of the lighting, as it looks really nice and looks like low key lighting even
though the lighting is bright. But it almost creates shadows and gives off a
good lighting effect which helps conform to the conventions of dance. I also
think that this gives off the effect of spot lights as well this also conforms
to the conventions of dance. I do think that this image used for the background
is very generic, but I think that this is good as it can then connect with more
than one person, as there hasn’t be use of a specific time or anything like
that, so it is almost like a blank canvas which can then connect with a lot
more people. I think that overall that this really helps to create that party
scene and looks really good.
Another graphics which has been used is also
the two strobe lights which represent the spot lights which are often had a lot
in clubs. I think that this looks really good as it conveys the lights which go
through a club I also think that this then conforms to the conventions of dance
a lot more. I think that the way that they have been used is also very good as
well through the wide spread of graphics which have been used it gives off the
effect that woman is in the spot light, I think that this looks really good as
it, could also suggest that the woman is dancing to the beat of the music,
which is then in time with the strobe lights. I think that this also looks like
the dancing is a reflection of the music and that this is how the music on the
album makes the woman feels. I think that colour which has been used is also
good as it is not a stereotype of either men or females, so is thus a colour
which could then be related to both genders. Thus conveying that the album can
convey to both genders as they can both enjoy it.
The last graphics which has been used here
is the use of the woman in all different forms on this digi-pack. I think that
this is a good portrayal of all the different emotions which the woman could go
though while she is listening to the music on the album. I think that this is
really effective as it could convey that this album appeal to more than one
type of person and that there is more than to the album and something for all
areas of dance which people can enjoy and I think that this is illustrated
through each blue figure and through the largest image of the woman. I also
think that the use of the electric woman is good as it helps to conform to the
dance genre of music, oh brightness and a large use of colour. I also think
that the use of the staggering could convey the movement of the woman how this
is dancing so fast and that she has just been caught in the middle of
dancing.
Improvements-
I do really
like this side of the digi-pack but if I were to make any changed I think that
it would probably just be to add a little bit more colour to the side. I think
that this could be to existing spotlight which is already there I think that a
new layer of colour could benefit this side of the digi-pack quite well. I
think that even if it is just a colour which is similar to the purple colour to
either go on the outside of the purple spot light so that the purple colour is
the main colour. Or the opposite, where there could be a colour put on top of
the purple colour and make the other colour the main colour. This could also
look really good. I just think that this could conform to the genre of dance a
little bit more.
The other aspect which I think that I could
change is the text I think that some of it could be bigger not all of it just
some of it. For example the last line or just a few key words that the artist
may want to stand out a little bit more. I think that the size of the font is
fine but I just think that some of the words could be a little bit bigger this
could just make the side look a little bit more interesting.
These are the only changes which I would
make to this side of the digi-pack.
The firth side- The Graphics
One of the main colours which have been used
on the background of this side of the digi-pack is the use of the colour black.
I think that this is a good colour to use as it fills the background in a lot. I
think that it follows the background which has been used throughout the whole
of the digi-pack I think that this helps to give a really professional finish
to the cover as well. I think that this gives the digi-pack a really
consistent. This is also evident through the use of the same woman which has
been used throughout the digi-pack. I think just as the black colour does
throughout the whole of the digi-pack that it helps to give the effect of a
night club, I think that this helps to give the digi-pack a little narrative of
its own as well I think that this can be really effective once it is opened as
it could tell its own little story. I think the black helps to convey the
setting of a club or the outside of a club or the outside of a party island,
and I think that by keeping it black that this can help to relate to a lot of
people that look at the digi-pack. Thus I think that this set a good scene for
the action on the front of the digi-pack.
Another colour which has been used is the colour
purple I think that there has been a good use of this colour here as this is a
colour which has been used throughout the rest of the digi-pack as well,
therefore I think that it helps to carry a narrative throughout the digi-pack
and helps to develop the relationship between the woman and the use of the
purple lights which are going on around her. I think that this is a good colour
to use is it is a very common colour which is used for strobe lighting in
clubs. I think that the use of this colour could then connect to the whole idea
of strobe lighting.
There are also other colours which have
been used as well, some of which being, yellow, blue and green. I think that these
colours are effective as well as they help to represent dance conventions as
well as looking like strobe lighting thus relating back to clubs and clubbing
music and the conventions of dance as this is the type of music which gets
played in clubs. I think that this helps to create an environment for the
digi-pack, and create more of a narrative for the digi-pack.
The main graphic which
has been used on the front of this side of the digi-pack is the use if the
women standing in front of the digi-pack, I think that this looks good as it
looks like the woman is dancing, and like she is moving so fast thus conveying
how she is so lost in the music. I think that this is good as she then conveys
what a good time that this woman is having and could make people who are buying
the album think that they could also have a that good time as well. I think
that the use of all the different effects which have been used on the woman
also help to convey that she is going through a whole range of different
emotions however they all make her want to dance. I think that this could then
convey that there is music on this album for everyone. I think that the first
effect which has been used has a very big effect on the audience as it could
show that the woman is almost dissolving into that is how much she loves the
music and how involved she is getting with it.
The other graphic which has also been used
is the spot lights which are in the light hand side of the design. I think that
these look good as it create a really nice environment, and conveys the club
setting. This could remind people of outings which they have had which makes
them happy and reminds them of the good experiences which they have had. I
think that this looks good and complements the woman and the big strobe lights
really well. I think that this could also convey the feelings and the emotions
which the woman is having a really good time and all the different songs help
to make her feel different things.
Improvements- the first change which I would make
to this side is to the woman in the bottom left hand corner I think that she
could have a little more of a figure to try and make it more obvious that it’s
a woman. I like the effect which is on the woman I think that I would probably
keep that woman with the same effect but I would just have one layer of the
woman and then repeat the effect on that one woman to make the effect a little
bit bolder. As I think that this could make the woman stand out a lot more and
just look a little bit better.
Another change which I think that I would
make is to make the strobe lights which have been used a little bit bolder and
stand out a little bit more so that the lines are bolder and strong so that
they stand out more and are more defined and just a little bit bolder to create
a stronger line.
These are the only changes that I would
make to this side.
The sixth side- The Back Cover
There is a large use
of colour used on the back side of the cover I think that this is good as this
is the second side which people see when they pick up the digi-pack. Therefore I
think that it is important that it looks eye catching for and appeal to the
eye. One of the colours which have been used is the colour black I think that
this looks good as it has been used throughout the whole of the digi-pack I
think that this looks good as it keeps the consistency going through the whole
of the digi-pack and helps to create a type of environment for the digi-pack,
and sets that scene of the digi-pack. I also think that it is good how the same
colour has been used throughout the whole of the digi-pack. I think that the
use of the colour creates mystery and the unknown I think that this can relate
to the fact that no one knows what the night is going to hold as well as
creating an environment for the digi-pack of an outdoor setting.
Another colour which has been used is the
colour blue I think that this is a good colour to use as it creates the
environment of midnight and late night outings. I think that this can also
convey the use of strobe lights and the use of this shade of blue is a lot
brighter compared to the colour black I think that this could then conform to
the conventions of dance as well as through the use of bright colours. This is
also a common colour which can sometimes be in clubs when used for strobe
lights, thus why I think that it is good to use on the back as I think that
this gives the impression of a spot light I like that this looks really
effective and really helps gives off that club vibe. I think that this then
conforms to the conventions of dance quite a lot as it someone were to pick
this up and they saw the bright colours they may know straight away what it’s
for.
Another colour which is used on the back is
the colour green, I think that this is again a colour which is similar to clue
in terms of it is a colour which is often found a lot in clubs, for strobe
lighting and sometimes for the colour of the drinks as well. Therefore I think
that this colour works really well with all of the other colours which have
been used as well. I think that this a colour which a lot of people can relate
to as well if they have ever been to a party where there has been a lot of
lighting I think that this looks really good. I think that the use of the
colour green also conforms to the codes and conventions of a dance and house
genre music video. This is because they tend to use bright colours a lot and
the mixture of colours which have been used on the back conveys this. I think
that this colour can also be stereotyped a little bit as a male colour; I think
that this works well as this could then suggest that this album appeals to men
as well as women.
Another colour which has been used is the
colour yellow. I think that this colour works well as this colour also conforms
to the codes and conventions of a dance genre music video. This is because this
is a bright colour which has been used, and one of the conventions is the use
of bright colours. I think that this is also good as through the use of the
bright colours it could attract people to look at the album and maybe want to
find out what is on the album. I think that they then maybe able to tell that
it are a dance album when they see the colours which have been used as this
portrays the dance genre. I think that the yellow could also have a range of
other connotations as well some of which being the sun. As the sun is bright
and stereotyped as being the colour yellow; I also think that the way that it
has been used it almost looks a bit like a sun set, as the yellow is at the
bottom of the page as well I think that looks like the sun is going in and the
party is just about the start so I really like the look of that. I think this
could also connote that some people also party until the early hours of the
morning as well.
Another colour which has been used is the
colour purple I think that this colour also works well on the back with the
rest of the colours as this is a colour which has been used throughout of the
digi-pack. So I think this colour is good as it keep the consistency up as well
with the use of the colour black and the purple. I think that this helps to
continue the narrative throughout the digi-pack. I think that this colour adds
a bit of warmth to the digi-pack and really helps to bring all of the other
colours together. Again I think that this colour could also connote a strobe
light as well through the way the colour is used and positioned. I think that
this could conform to the codes and the conventions of the dance and house genre
of music.
This is the digi-pack
of one of the members of my group. I have looked at all of the good aspects of
the digi-pack as well as places where improvements could be made. I have also
looked at where how this digi-pack has conforms to the conventions of the dance
genre and how this could attract the audience.
Improvements- I would make the spot lights in each
corner a lot bigger I think that this could benefit the digi-pack it could
blend the colours together a little bit more I think that this could look
really good as the mixture of colours could create different colours between them
and this could also look really nice as well. As this could conforms to the
conventions of dance a lot. Or I think that something else which could be done
instead is to have the two opposite colours bigger than the other two I think
that this could look good as well as I think that this could show the natural
flow of the lights, so they don’t all shine at the same time therefore I think
that this could look like two of them have just got brighter while the other
two are going back down again. But I think that this could look good as it
conforms to the codes and the conventions of dance.
Another change which I think that I could
make as well would be to the woman as I think that she could be to the woman as
I think that I would have her start from one size and then differ in size for
example in the foreground I would make her relatively small and then I would make
each woman behind her bigger, and as they got bigger I would also make them a
lot more transparent as well. I would also move them up a little bit as well to
create a little diagonal line. The reason for this is because I think that this
creates a sense of movements as well as this I think that this also makes it
look like the woman is dancing. I think that this could be effective as if this
is something which has continued throughout the whole of the digi-pack then this
could then create a narrative which could then reflect the music video which
has been made which is concept and narrative which is what the digi-pack is
where there is the use of the colour and the spot lights acting as the concept
and then the woman acting as the narrative as it’s her story of her moving and
dancing throughout the digi-pack. This could then marry together the digi-pack,
the advert and the music video quite well and help to make it look really professional.
As well as conforming to the codes and conventions of dance.
This is the analysis which
i made for this member of my group. I have looked at what they have done well
and place where i think that improvements could be made. I have also looked at
how the digi-pack has conforms to the codes and the conventions of the dance
genre.
Wednesday 30 January 2013
Analysis of Sarah's advert
Analysing Sarah’s advert
This is the advert of one of the members of my group.
Through analysing the adverts of all of the people in my group this will able
me to see what they have done well and what they could improve their advert.
This process is done to see all of the ideas of each member of the group so
that we could then decide on a digi-pack to use or come up with ideas between
the groups of us and create a new one.
There is a large range of colour which has been used here.
The main colour which is used to fill the background is black. I think that
this is a good colour to use as it conforms to the conventions of dance and I
think that it develops a club setting, thus I think that this could attract
people to want to buy and look at the album as it may seem like something which
appeal to them. The colour black has a whole range all of all different
connotations, some of which being; that the colour creates a sense of mystery,
I think that this could then connect with the whole idea of people not knowing
what the night. I think that this could also relate to the idea of when people
go out to a place where they may not have been before, as this could create
mystery for people as they may not be aware of the type of night they have
ahead of them, and the good music which they could be listening to. I think
that black could also connote the setting being the time at which people are
going out, as some people tend to go partying during the evening therefore it
is usually dark therefore the background is also dark. I think that is could
also relate back to the inside of a club as well as it is usually dark, this
usually creates a type of environment, again regaining that mystery which is
had by dark colours and the darkness. Therefore I think that black is a good
colour to use as it helps to create a setting, and connect with people who may
like dance music who may be able to relate with this situation and who may like
clubbing music. I think that black can also relate to the unknown as well, as
most people are not really sure about what they are going to do and what the
party they are going to is going to be like, thus helping to represent the
unknown as they are unsure. But I think that this could also relate to the idea
that when people go into clubs they are unsure what music they are going to
listen to and what is going to happen I think that this is also like the use of
the low key lighting which has been used in the music video which has been
created as the protagonist is unsure what is going to happen to her.
Another colour which
is used is the colour yellow, this is a very bright colour which has been used
I think that it looks really good and effective as well as yellow conforms to
the codes and the conventions of dance. This is because yellow is a bright
colour and therefore this could then conforms to the conventions of dance as
one of the conventions is the use of bright colours. I think that the use of
the yellow up against the black helps to make the yellow look even brighter I
think that this looks good, as this could then catch the attention of people
for example if they were walking past it, or if they were waiting for a train
and they saw the advert then this could encourage them to look at the poster
through the brightness of the yellow initially catching their attention. I also
think that the way that the yellow has been used also looks good as it is so
bright and so big I think that this could then connote the sun, as this is also
bright and stereotyped as yellow. I also think that the way that the colour has
been used that this could also look like a sunset as well. As the yellow is
positioned in the left bottom hand corner of the page thus portraying the idea
of the sun going in. I think that this could then further illustrate the idea
of the time which people go partying which is usually in the evening. Thus the
sun going in conveying this; that the sun has now gone in and the evening and
the partying as begun. But I think that there is a bit of a dual purpose as I
think that it could also show that the sun is coming up. Thus conveying that
people have been partying of such a long time that it is now the next day, thus
could convey just how good the music is that it will have people dancing all
night. I think that the use for the yellow also looks a little bit like strobe
lights of which are seen quite a lot in clubs, I think that this could be
effective in attracting people to look at the advert.
Another colour
which has also been used is the use of the colour purple. I think that the use
of this colour helps to add to the effectiveness of the advert as it makes it
look stand out, as this looks like a very bright colour over the black. I think
that this then conforms to the codes and conventions of a dance genre as that
relates back to the use of a lot of bright colours which is what has been used
here. I think that the use of the purple colour works really well as this is
the same sort of colour which has also been used on the design for the
digi-pack. Thus I think that this really links in nicely as it almost tells a
little narrative of its own, (this with the use of the woman as well). I think
that the way that the purple has been used, it looks a little bit like a strobe
light, like one of the beams I think that this looks really good as it could
then relate back to people who might go out partying a lot or who have watched
the video before. As well as people who may have been out to the party islands
before as there tends to be the use of a lot brighter colours there. The use of
the colour purple helps to connote warmth, and I think that this could then
connote the energy and the heat which is often had a parties, for when people
are dancing and having a good time.
There has also
been a bit of the use of the colour navy blue. This blue is very dark, I think
that it looks really nice with the use of the purple as that is where it has
been layered. This is one of the colours which has been used a lot throughout
the whole of the digi-pack therefore I think that it looks good on the poster
as well as it just helps to tie in the narrative, design and the colour scheme.
I think that keeping the colour scheme the same could also be a better idea
than changing the scheme as this could play a major part of portraying the
narrative, and represent the style of the artist. As this is because colours
play a big part in how an artist is represented and says a lot about their
personality and the person they are. I think that the colour navy does this
well as there are so many connotations which the colour navy has, some of which
being, a male representative, the colour of the sea this could then link back
to clubbing islands and people partying by the sea. Thus could represent
freedom and how the artist is free to be whoever he wants to be and this could
excite the audience as they may not know what to expect on the album. I think
that this could also then show that people are free to be whoever they want to
be as well, this could then mean that the album could appeal to load of
different people and not just people who listen to dance. This could also
promote that the audience should also be free to be whoever they want to be as
well. Then there was also the representation of the setting which also come
through here as well, being the blue of the sea and the blue of the night sky.
There has been a good style of font used here. I think that
this helps to convey the dance genre of music. The font which has been used has
hard sides, it’s thin, and sleek. I think that this represents the dance genre
well. As I think that this could connote the type of swag and style which
people may need to have when they go clubbing. As sometimes in order for people
to get into clubs they have to dress smart, and I think that this is something
which is carried through in this font as it is very smart and serious just like
the way people have to dress. I think that this the boldness also looks good as
well as people tend to look quite bold and standout when they go out for
example when women wear heels. I think that the use of the font does help to
make the advert conform to the conventions of dance I also think that this
could appeal to people who listen to dance music a lot more. Through all of the
other adverts which I have researched and looked into I think that this is a
good font to use. I think that the style of the font is good, and I think that
the use of font is also a good way of representing the artist. As this could
show that the artist is a serious artist, this could convey that the artist is
serious about dance music and as they take it serious this could then convey
that this is something which they like to do. I think that the sharp edges
helps to convey the seriousness of the artist as well as the type of dress code
which people are expected to wear when they go clubbing as it is important to
look nice to unsure that they can get in. then the slightly curved edges could
then convey the fun and the dancing which people do when they go clubbing. I
think that this could also convey the life at the party and how much more
relaxed people get when once they have finally got into a club and have started
to dance, and they are listening to good music. The same font has been used
throughout I think that this is good as it conveys consistency, throughout the
poster and maintains the dance theme.
There is a good use of graphics on this poster, I think that
they serve a good purpose of attracting people to look at the advert. One of
the main graphics is the woman which is on the front. This is the same woman
which has also been used on the digi-pack. I think that this looks good as this
keeps the graphics looking consistent throughout all of the products. I also
think that this also makes helps to carry a bit of a narrative throughout the
products as well as this woman is on all of them. I think that using the woman
is a good idea as I think that it conforms to the conventions of the dance
genre, thus could attract people to look at the advert. I think that she stands
out well and she looks like she is dancing, she is also wearing clothing which
I think could appeal to a range of different people for example this image of
the woman dancing in minimal clothing could encourage men to look at the poster
as this could be something which could catch their eye, which you then lead
them to look at the poster and maybe want to hear some of the artist music. I
think that it is good as the use of staggering the pictures gives off an appeal
that the woman is dancing. Thus could convey that she is having a good time and
that she couldn’t help but dance this could also help make it stand out more
that this is dance music, this could attract people who like dance music to
want to look at the poster to see if it is something new which is out, thus
could encourage them to look at the poster as well. I think that the use of
making the woman looking like she is dancing helps to convey that she is having
just such a good time and looks like the camera has just caught her mid-way
with what she is doing, just in the middle of her dancing. Thus conveying to
the conventions of the dance genre.
Another graphic
which I think looks good on the front of this advert is the use of the mystery
of sound logo this is placed near the bottom of the advert. I think that is
looks good as it conveys the record label which the artist is part of. This is
good for the record label as this could help to promote them a little bit as it
people see the logo they may want to know who else is on the record label,
which could lead to further promotion for the record labels if the people which
research the label like some of the other artists as well this could encourage
them to start listening to other artists on the same label. I think that this
also looks good as it helps to make the advert look a little bit more
professional. I think that there has been a good use of lights as well, which
are in the background I think that by making the mystery of sound logo purple
that this make it stand out more. As the lights in the background are bold this
makes the logo stand out as well.
Improvements: I
like the use of colour which has been used here I think that it is effective
and conforms to the code and conventions of dance. Therefore I don’t really see
any need to make any changes here. The only thing which I could say to change
for the background could be the size of the spot lights which have been used in
the background, as I think that it could look good to have bigger spot lights
in the background just too maybe fill some more of the black space. I’d
probably only make the purple and the blue spot lights bigger and not the
yellow spot light as that is quite big already. I think that this could look
good as well as conforming to the conventions of dance, thus could appeal to
more people might notice the poster that are into dance.
Another change
which I think could be made is to the font, I wouldn’t change the font to make
but there are a few changes which I think that I would make which I think could
make the poster stand out a little bit more. One of the initial changes which I
think that I would make would be so the text which is used to inform people
about the information about the night. I think that I would change this so that
it looks a little bit different to the font which is used for the name of the
artist. I think that the font could be kept the same but a few changes could be
made to the effects used on the font itself, for example maybe changing the
choice of colours or adding a glow to the outside of the text to make it stand
out a little bit more. The other change which I think could be made to the font
could be to the font which was used for the name of the artist. As I think that
it is important that the name of the artist stands out, and so that when people
see the advert they know straight away what the advert is for and who the
advert is promoting the artist.
Another change
which I think that I could make could be to the woman which is on the front of
the advert. I probably wouldn’t make that many changes to the woman herself.
But I think that I could make the woman a little bit bigger. My reason for this
is to that the woman fills a little bit more of the space which is on the
advert. I think that this could give the look of there being more elements on
the front of the advert and like there is more going on. As if there is large
gaps then this could put people off looking at the advert. I think that there
could also be a little stronger effect made on the woman in the front as well,
so that the effect on the initial image looks a little bit more distorted so
that it is a little hard to see her face giving the allusion that the woman is
moving more.
These are all the changes which I think that I would make to
this advert. I think that overall the advert is really good and definitely
conveys the conventions of the dance genre of music.
I have discussed this advert which one of the members of my
group has designed. I have looked at all of the good aspects of the design looking
at the connotations of some of the asset used could have meant. I think that
this advert does conform to the conventions of the dance music genre, and I think
overall it is very good.
Friday 18 January 2013
Analysis of my advert
Analysis of my first advert
I
will be analyzing the digi-packs which I have produced myself for my artist, I
will be discussing what is good about it, where improvements could be made,
along with other design aspects of my design. I will also be discussing the
changes, which I did make, and what benefits this has on the advert.
How does my advert relate to my
chosen genre?
This
is the first advert, which I designed, to promote my artist’s new album. I have
found that some of the aspects, which I have used, have helped me to relate my
album to the dance genre, so that it is obvious when people see it.
For my choice of color I decided that I
needed to make sure that my advert used colors, which would relate to the dance
genre. For this reason I thought that it might be a good idea to use more than
one color which is bright and vibrate, but also helps to conveys to the house,
and dance genre of music. One of the first colors, which I used, was the color
black. This is the color which formed the main body for the background of my
advert. The reason why I chose to have the color is because, this is a color
which is often used a lot in night clubs, as they tend to be dark places
therefore I think that this might be a good idea to have this for my background
as in a club it is dark this is to create an atmosphere and a mood, for people
to have a good time. I wanted to bring that party atmosphere, and that mystery
of the unknown which the darkness brings I wanted to created this on my advert
as I think that this could then connect with a lot of people which like to
listen to the dance and the house genre of music. Thus could then encourage
them to want to find out what the advert is about as they could think that this
is off interest to them to want to find out what the advert is about as it
could be something which interests them. I think that this helps to create the
base and a setting for the album, just like the use of the color black would
set the scene for a night out in a club.
I then thought about other colors which I
could also use on the front of the advert which could also help me to conform
to the dance genre. I had to think of colors which could work well, after much
though I decided on some colors navy blue, and red. At first I used the colors
on their own, but I found that I wasn’t getting the effect which I wanted from
the two colors on their own. That was when I then decided to layer the colors I
started with the color red, the reason why I chose to use the color red was
because I think that this is a color with many connotations. Some of which
being, the most obvious which I think would be that fact that the color red is
used a lot in parties, as it is a color which appeals to both men and women, it
is a color which is often used in clubs for strobe lights, therefore I think
that it is a color which could appeal and conform to the dance genre. Red also
connotes, love, lust, run, wildness, and boldness. I therefore that it could be
a good idea to use the color red on my advert. I also think that red is such a
statement color as well, as it is a color which stands out and one which a lot
of people are likely to notice, I also think that this is a color which is
often related to love and lust. I think that this is something which often
happens at a party, when people feel more confident and let out their wild
side. I also think that by me using the color red that it also connotes the
people which go clubbing as well, as they can portray to be bold and bright
people. I think that the color could also connote the feelings which people
could have while they are partying, as they could be getting really hot, which
is connoted through the color red.
Another color which I used for my advert
was navy midnight blue. Again I felt like this is a color which is often used
in clubs and therefore thought it could be a good idea to use it on my work.
Just like the red, it is common to see blue strobe lights as well going through
a club this is also common for the party islands as well to see a lot of blue
lighting. Therefore I thought it could be a good idea for me to use the blue
and that concept and out my own spin on it. I also thought that just like red
this is a color which stands out a lot. I also found that it sat really well
with the color red and the two didn’t clash they sat well together. I also
think that the color blue also connotes night, and the shade which is chose I
found to be very close to the color black. So I thought that this would be good
to connote the night and darkness, I have only used a little bit of this color.
I have used it on top of the red, to help add to the setting.
I found that when layering these colors
that they all sat together really well. I think that this is shown as on the advert;
there is a purple color which has been produced but the layering of the red and
the blue. I think that this color is good for capturing the party theme. As the
color purple is also one which comes up a lot at parties as it is a bright
color which stand outs out. I also think that in the context of which I have used
the color that it makes the color stand out more, and helps to bring out all of
the emotions which come from going to a party.
The use of my colors help to tell a story,
the black being the background of my work, like the setting of a club, which is
also dark, black, and is usually low key lighting. Then the red is in the
center, this is where most of the people which go clubbing are. Is like they
are the central subject and the main focus of the party it is all about them
that is why they are in the middle of the club partying and having a good time,
just like the color red is in the middle of the advert, as the color red could be
seen as the people. Then the color blue almost connotes the time at which
people choose to go out, which is the evening as people go clubbing in the
evening, therefore the blue almost connotes the sky outside for the time of
which people go clubbing. Therefore I think that all of the main colors which I
have use for my background help to conform to the whole club setting for the
dance genre.
I
have chosen to use more than one front on my advert. I decided that I wanted to
try and get a really dance related front. I had to decide if I want to have
everything with the same front or to have a range of different fronts
instead.
I
think that another way that my first draft of my poster is the use of the
graphic elements which have been used, for example the use of the model on the
left hand side of the advert. I think that this is a good way of showing that
the poster conforms to the conventions of dance. This is portrayed through the
way the woman is posing and the fact that she is a woman. I think that because
women are often used a lot when on the front cover of dance related aspects
such as digi packs and clubbing posters, that I think that it could then be
seen as obvious straight away that this is something in relation to dance. I
think that even if people weren’t interested in dance that they would also
still know what it is. I also found that on a lot of club advertisements women
are often used even if it is just a small figure they are still there on the
poster this is to just add a little image to the poster which will clearly
state what the poster is about. The type I am thinking of as an example for
when people may be sitting in traffic or at the traffic lights and they see the
posters on the lamp posts promoting certain DJ’s which will be playing a
certain clubs. Then on the advertisement there is usually a picture of a woman
on the front of it. For that reason I have decided to use a picture of a woman
here just to make that dance genre even clearer and stand out even more. You
may also notice the clothing of which she is wearing, here I have tried to
capture that whole party clubbing scene which can be had on party islands,
where people maybe wouldn’t dress up that much due to the heat out there for
would maybe wear minimal clothing instead to still capture that party theme,
but also make sure that they don’t get too hot at the same time was well. I
have also made sure that the model is not looking at the camera the reason why
I have done this is because I think that this helps to capture that party scene
again, and makes this image of the woman look like she has just been taken out
of a picture of her at a club, as it looks so natural and like the woman is so
in her element when posing. Like someone has just captured her dancing mid
pose, I think that this is good as it helps to convey the enjoyment of the
model, thus conveying the quality of the music and just how good the music on
the album may be, and that if people brought the album then they could also
enjoy this music as well, and feel the same as the women in the picture showing
that she is enjoying herself. I think that this could also help to convey that
this album is all about enjoyment, and as there is only one model there I also
think that this helps to convey the idea of individuality and how this music
can appeal to more than just one set of people. I have made her so that it
looks like she is moving. I have done this through the use of the blur which I
the dancer has on one side of her body, I have done this to make it look like
the woman is dancing, and moving really fast as I think this helps to create
that effect that the picture has been taken while the woman is moving, and she
has been caught in a natural dance flow, and this is what has been put on the
front cover of the poster.
I
used simple fonts on this advert. The reason for this is because I wanted to
make sure that the text was easy to read that that it was clear. Another reason
why I used it was because I thought that it could also be easier to read from a
distance as well. I found that this could be quite important as posters are
usually read from a distance.
I kept the font the same though the whole
of the text, apart from the name of the album, but this was because this was
the sticker which was being used everywhere for the name of the album. I tried
to get a dance related front, so to so this I used quite a square font which is
also quite thin I think that this helps conform to the dance conventions. I
found this out from the research, which I had done about dance music, looking
at the conventions of the dance genre and what were the stereotypical
conventions, I found that this was a conventions of dance font. I think that
this could convey seriousness, and the dance genre. I think that this could
illustrate the sharpness which people dress like when they go out, and the
straight lines I think help to convey the signs for might clubs, this is how I
have tired to set out the text so that It looks like a sign for a night club
where there could be like a guest performing. That is why I have laid it out
like this. I have also used a bevel and emboss effect on the front as well; I
done this so that it looks like the font is coming of the page a little bit. I
think that this could make it look a little bit heavy; I think that this could
then convey that the font is important, and that it has a lot of meaning. I
think that the use of the bevel effect helps to make the text stand out a lot
more as well. I also think that this could illustrate the importance of the
text as well because it is standing out. I think that the use of the centre
alignment helps to make the sign looked like it is for a club poster a little
bit and I think that this could attract people to want to look at the poster as
well
This
is the initial design, which I came up with for my own digi-pack. I have tired it
link it in with the initial design, which I had for the design for the
digi-pack as well.
Changes: if I were to make any
changes to this digi-pack I would make changes to quite a few things, some of
which being; the font as I would make it a little bolder and maybe incorporate
another color with this, maybe a blue, or another color which contrasts with
the color red, as well as with the color white as well. I think that this is an
important change to make as I could make the font conform to the dance
convention a little but more I think that this is important, as it is not
completely clear that this design of the font is part of the dance genre. But I
think that the actual font itself looks like a dance font but I think that I
could do more with it to make it look like a dance font. Another change which I
think that I could make could be to the alignment to the font as I think that
it could more to the left or the right as I think that this could make the text
look a little bit like sound waves, I think that this could also help conform
to the dance/ house genre of music was well.
I think that I could also change the size
and the positioning on the logo for the name of the album. I think that this
could try and create more of a center to the poster, so that it looks like
everything is being drawn into the middle of the poster this could convey focus
point and that there is so much energy, that people are being drawn into the
middle of the poster.
These are the main changes, which I would
make to this dig-pack, to try and make it conform to the dance conventions
more.
Improvements: I changed some of the
design of the digi-pack, I done this after I had got feedback from the other
members of my group I changed the design to improve it and make it look better.
I changed the color of the background, as I
wanted to create more of that club theme. This is why I changed the color to
black. I also found that this conformed to the conventions of dance a lot more
than the color which I had used before. I also think that this then allowed me
to use a lot more colors on top of the black background. Another reason why I
chose to use the color black is because this is one of the colors which I used
for the background of the final digi-pack therefore I thought that it could be
a good idea to use this for the color of the poster’s background as this helps
to bring together the narrative of the digi-pack and the poster, so that they
both relate to each other.
The next change I made which was also to
the background was the line of women which I have at the top of the poster. I
wanted to have this as I found that it looked quite eye catching and
graphically good. I used quite a metallic effect on this which connotes the
jewelry which people wear when they go out for a night out. I think that this
could also then connote the swag which people have and the amount of stuff they
wear when they go out partying or clubbing to convey how they like to dress up
when they go out. I also think that the use of the women which have been
stretched out helps to convey the woman moving, really fast. I think that this
could show that there is good music on the album, thus conveying that this is
for dance music as there is a woman dancing on the front of the album. I also
think that the way she is being drawn to one side and all of the repetition of
her helps to convey the energy of the album, and in this case the poster, that
the woman can’t help dancing into the energy of the album which is drawing her
in. I think that this is really graphical and catches the eye of the consumer
really well which could thus invite them to look at the poster. I think that
there can be another connotation to this as well being that this could convey
that the poster is appeal to more than one genre of people to buy the album as
there is are tracks on their that could potentially
appeal to lots of different people.
I also made a change to the other woman which
is on the front of this poster as well. I moved her slightly more into the middle.
The other change which I made was to change the color of the woman as well I changed
it so that it’s a little more obvious that the figure is a woman. I think by
doing this that this could make it more obvious from a distance what the poster
is about, I think that this could then encourage people to want to look at the
poster. I also think that by doing this that it helps to capture the look of
the woman and the expression which Ion her face, as I think that this could
convey that she is lost in the music, and shows that she is partying or
dancing. I think that this could thus convey to that woman in the front cover
is enjoying the music. I think that this is a good way of conveying to people
that this is good music to listen to as well as conveying that it is club music
as there is someone dancing on the front of the poster. I think that this then
conforms to the conventions of the dance genre of music attracting people to
look at the poster. I also think that the use of a woman on the front of the poster
could attract people like men to look at the poster as well.
Another aspect which I changed was the font
this was really easy to change as I just used the same font which has been used
the same font which I used for the digi-pack as I thought that it would
probably be better to match the digi-pack and the poster together as this could
help the two to relate together, so that if people see the posters then they
could then know what to expect the front cover of the digi-pack to look like. I
also think that the front which I have used is good to relate back as like a
trade mark for the artist of the album. Through the research which I have done I
have found that other artist have done this for example ‘Swedish House Mafia,
Drake, and Bruno Mar’. I think that this conveys that this is common in more
than one genre of music. That is why I have chosen to keep it the same I also
think that this also helps to represent the artist and convey something about
the personality of the artist and what they are like, as well as conveying the
genre of music my artist conforms to the dance genre of music, but the mix up
of fonts also conveys the swag and the style which the artist has himself.
I kept the place of the information in the same
place as well. The reason for this was because I found that the information was
easiest to read in this place. I also thought that this text next to the large
image of the woman could almost give the illusion that there is not that much
text to read because the image of the woman is so big.
The last aspect which I changed was the
positioning of the ‘Save The World’ sticker. This is because I put it in the top
left hand corner instead of the middle as this is now where the name of the
artist has gone. I think that the sticker works better at the top of the page
as I think that it conforms to the conventions of a sticker and the purpose of
the sticker for the context which it is in. as the idea is for the sticker to
be just stuck anywhere, and to have been placed in a rush so I think that the
idea of putting the sticker in the top left hand corner really helps to convey
this, I think that is people have seen the music video and then saw this poster
that they could kind of understand the reasons why I have decided to place it
at the top of the page. So it is on a diagonal to convey that it has not been
placed on nicely and that it has been put on in a rush.
These are the main changes which I made to
the poster. I made these changes once I had received feedback from the other
members of my groups and they told me the changes which they thought I could
make to further enhance the aesthetics of the poster and ensure that the eye
would be drawn to the poster. I made sure that the visuals were appealing as
well as conforming to the conventions of the dance and house genre of music.
Subscribe to:
Posts (Atom)