Pie Charts

Pie Charts

 

 

 

The first question which we I asked in my questionnaire were is the interviewee male or female. This was to make sure that I was asked a fair amount of males and females, to further ensure that the ratio of people who I was asking was fair and equal in order to avoid the chance of a basis result. The reason I wanted and equal amount of genders is because I think that this will help me when comparing at a later date and see if there are any trends in what males and females like listening to.

 

The second question which I asked was about the genre of music which people like listening to. The reason why I decided to ask this question is to find out what is the most popular genre of music which is out at the moment, and out of the most popular selection which people would prefer, as this would then help me to devise a suitable target audience and find where there is a gap in the music market and what might be a good idea of me to use for my own music video.

The third question is about what preference people have out of a selection of music videos. This was an open question for the interviewee to answer, this was in order for me to analyse qualitative and quantitative data in order me to be able to find out what people think on a more in depth level. This was good for me to be able individual interest and trends which people may have. The one which are listed in the pie chart involve the answers which came up the most and where most frequent. By conducting this type of research I was able to analyse the market on a more personal level to see if there are any trends within a certain market.         

 

The fourth question which I decided to ask was more of a closed question. This was to gain some statics on the type of music which people like listening to. This question was more about the tracks which were out in the industry at the minute and asking the interviewee which they prefer out of the list this is again to try and narrow down the research for what song I should use for my used video and try and work out which artist and songs people like the most, so that I could then look at that artist in more detail and see why they are so popular. 

One of the most important factors of producing a music video is to decide on what style of video to have. So in order to help me decide I put this question in my questionnaire, asking out of the following three which they would prefer; narrative, performance, or concept. Each style is different, when they are used sometimes one style will tend to dominate the others or a music video may just contain one of the style or there maybe all of the concepts incorporated into each other. So to help me make a decision I asked people which they preferred out of all of them as this would then help me to decide which one I would like to base my video on.

For the sixths question I asked a multiple choice question and this was to further narrow down what I should put into my music video out of a certain amount of elements which I had already considered such as editing and matching the lyrics to visuals and so on. This would then help me see what there a demand is for and where there is a gap in the market and see how I could fill it and make a music video which people would enjoy watching and encourage them to want to watch again.

I wanted to find out which music channel people liked listening to the most. This is because some music channels on the TV often cater for a niche market therefore by asking which channel people prefer it would help me to narrow down where the domestic market is right now, and see which is the most popular so that I could then see the type of genre which people like to listen to. I could then conduct primary research and find out what type of music gets played on these channels and see the type of music videos and artist get played and take ideas which I may like and try to incorporate this into my own music video.

 

I then asked about what type of editing people like in a music video, again this is to help my judge and decide whether or not I should include strong or weak effects within my music video. As the market is constantly changing so it would be good for me to find out what is currently in fashion in terms of editing in the music industry. This will also help me to see what would look good with a fast song or a slow song. It would be better for me to ask this question in the questionnaire rather than undertake secondary research as there is the risk of that being invariant and out of date, my best chance would be to ask an existing and upcoming audience who would be likely to listen to the music and find out what they like, as if I got information from 5 or 6 years ago then it may be out of date and now what people would listen to now and a lot changes in 5 or 6 years especially in music.  

I wanted to aim one of my questions on the genre of music which I was considering before conducting a survey. This was the genre of dance, so I decided to base this question on this, so I chose something which even if I decided not to peruse the dance genre, the information would still pose some relevance to me. This was a question about the choice of setting out of a few which I was considering myself; these are all areas which would also be accessible to me if I chose to peruse the genre of dance.

 

The last question which I chose to asked was about featuring artists in a video and whether the audience prefer this or would rather that the artist isn’t in the video. I found this to be an important factor to me as it would help me to decide what style of video I should have, and then if I should include an artist or not. Also by asking this question it allowed me to look into the current music market and see which artist star in all of their videos, which don’t star in their video and those who have just recently started to appear in their videos. for example Rihanna is one of those artists who always appears in her own music video, whereas Swedish House Mafia don’t really tend to show up in their music video, and David Guetta who has now started to show up in his music video. it is clear that each of these artist are different, and produce different types of music and are from different music genres this then helps me to see if I should an artist in my music video, I will be able to decide this by looking at the results from the previous questions and helping me to judge which genre I want to go with and whether or not they should appear in my music video.