Thursday, 8 November 2012

Iconography


Media iconography

One of the main props, which I will be using, is the sticker, which will be used throughout the video. This stick will be used everywhere and will help to convey the main purpose of the song. The reason why I have decided to use a sticker is being a stick is something, which people where when they are supporting something or are proud of. This is also a form of branding this is also which I will want to portray through the music video this is because we are trying to get the message of saving the world out and convey it has a brand and brand which people in the video will see and want to support and hopefully this will be something which the audience will want to support as well.  I also think that a sticker is very iconic and is something, which would be easy to put in a lot of places, and get it, noticed.

    The reason why I have selected a sticker because it is something which can be stuck everywhere, for example it could be put on someone’s top, stuck to a lamp post, stuck on a wall, on a car, and just about anywhere but these are just a few examples of where it could be stuck. It is also small yet is still something which gets noticed and can be seen by a lot of people.

    I think that s stick supports the style of my video because some of the lyrics of the video are fast and is also upbeat, and a sticker is something, which can be, stuck somewhere really quickly and match the editing of the song. Thus helping me to be able to match the editing, lyrics and the visuals altogether.

Another piece of iconography, which I will be using through my music video, is, an Iphone. This is something, which will be used by more than one character, and each time it gets used it will be serving a different purpose. It is also important that I use this in my music video because this is the item, which is going to be stolen from one of the characters in the music video, and although it will be stolen and used for the muggers use after this. When the mugger the antagonist then gets hit, the protagonist will get the same phone and call for help. So this will show how small things can save someone’s life by just calling a number. Also this is a way of conveying to the audience that she is a good person and that she is still doing the right thing and letting the fact that someone just mugged her she is still willing to help.
 
    One of the reasons why I have chosen to use a phone is because it is something which is very modern and something which the audience would be familiar withThis will also help me to relate the narrative to the audience, and give the audience something, which would make the audience think and see how the storyline is one, which can be related. As the scenario, which the narrative is used in, is quite common and not something unusual it will also help the audience to understand the narrative better and see how the small things can save the world and how no matter how big or small the gesture is it can still be something, which is seen as saving the world. A phone is also something, which more people are familiar with and is an item with has become more common amongst people. By using a phone is also help’s to keep my narrative simple but effective as having a phone stolen is something, which can happen to anyone, and is something which has become really common in today’s society.  Another reason why I have decided to use a phone is because it helps me to show the good and then bad it people, it is also one item which can be used as a help and a hinder in the situation which it is used in. thus helping to convey how people have different motives and how they are different people. Like a good example, which I could use, here would be, the antagonist cares more about getting the phone from the protagonist, while the protagonist cares more about saving the antagonist.


    The reason why I have chosen to use a phone to convey the difference in people is because it can be seen as in icon of which is an item, which is familiar amongst most people, and is an every day item, which is used, by a lot of people. It also works well in convey the message which I want to get across to my audience, and is something which is easy to relate to as most people have a phone, and have heard about the scenario before. By using the phone it allows me to switch the roles of the phone within a second from being the reason the girl gets attacked to the device, which saves the antagonist life. 

    I think that by having a phone in the music video that I am support the style of my music video as well as the music genre. This is because a mobile phone is something which plays music, this is also a feature which is appears a lot I music videos. This is usually then the music video involves the artist starting up a new little party of his or her own usually in a weird location where a party wouldn’t normally be started, for example just in the middle of the street this is something which ‘LAFMAO’ done in one of their videos. David Guetta has also done this in many videos of his own, this is usually done to convey to the audience all the different types of iconography which they want to portray and is a way of them showing off the latest piece of technology which they have. It is almost like a way of displaying how powerful this piece of technology is an as, the artist tends to make it seem that the phone, or other piece of technology, which they have, is. The common way in which they do this is when they show that they have the ability to start a party just which one piece of technology so in this cases the mobile phone.       



  


1 comment:

  1. This post on iconography demonstrates good planning skills and this is because you have considered your style of your music to some extent.

    Now aim to include orginal photography to support the points that you have made above.

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