Analysis of Sarah's advert

Analysing Sarah’s advert

This is the advert of one of the members of my group. Through analysing the adverts of all of the people in my group this will able me to see what they have done well and what they could improve their advert. This process is done to see all of the ideas of each member of the group so that we could then decide on a digi-pack to use or come up with ideas between the groups of us and create a new one.

There is a large range of colour which has been used here. The main colour which is used to fill the background is black. I think that this is a good colour to use as it conforms to the conventions of dance and I think that it develops a club setting, thus I think that this could attract people to want to buy and look at the album as it may seem like something which appeal to them. The colour black has a whole range all of all different connotations, some of which being; that the colour creates a sense of mystery, I think that this could then connect with the whole idea of people not knowing what the night. I think that this could also relate to the idea of when people go out to a place where they may not have been before, as this could create mystery for people as they may not be aware of the type of night they have ahead of them, and the good music which they could be listening to. I think that black could also connote the setting being the time at which people are going out, as some people tend to go partying during the evening therefore it is usually dark therefore the background is also dark. I think that is could also relate back to the inside of a club as well as it is usually dark, this usually creates a type of environment, again regaining that mystery which is had by dark colours and the darkness. Therefore I think that black is a good colour to use as it helps to create a setting, and connect with people who may like dance music who may be able to relate with this situation and who may like clubbing music. I think that black can also relate to the unknown as well, as most people are not really sure about what they are going to do and what the party they are going to is going to be like, thus helping to represent the unknown as they are unsure. But I think that this could also relate to the idea that when people go into clubs they are unsure what music they are going to listen to and what is going to happen I think that this is also like the use of the low key lighting which has been used in the music video which has been created as the protagonist is unsure what is going to happen to her.

    Another colour which is used is the colour yellow, this is a very bright colour which has been used I think that it looks really good and effective as well as yellow conforms to the codes and the conventions of dance. This is because yellow is a bright colour and therefore this could then conforms to the conventions of dance as one of the conventions is the use of bright colours. I think that the use of the yellow up against the black helps to make the yellow look even brighter I think that this looks good, as this could then catch the attention of people for example if they were walking past it, or if they were waiting for a train and they saw the advert then this could encourage them to look at the poster through the brightness of the yellow initially catching their attention. I also think that the way that the yellow has been used also looks good as it is so bright and so big I think that this could then connote the sun, as this is also bright and stereotyped as yellow. I also think that the way that the colour has been used that this could also look like a sunset as well. As the yellow is positioned in the left bottom hand corner of the page thus portraying the idea of the sun going in. I think that this could then further illustrate the idea of the time which people go partying which is usually in the evening. Thus the sun going in conveying this; that the sun has now gone in and the evening and the partying as begun. But I think that there is a bit of a dual purpose as I think that it could also show that the sun is coming up. Thus conveying that people have been partying of such a long time that it is now the next day, thus could convey just how good the music is that it will have people dancing all night. I think that the use for the yellow also looks a little bit like strobe lights of which are seen quite a lot in clubs, I think that this could be effective in attracting people to look at the advert.

    Another colour which has also been used is the use of the colour purple. I think that the use of this colour helps to add to the effectiveness of the advert as it makes it look stand out, as this looks like a very bright colour over the black. I think that this then conforms to the codes and conventions of a dance genre as that relates back to the use of a lot of bright colours which is what has been used here. I think that the use of the purple colour works really well as this is the same sort of colour which has also been used on the design for the digi-pack. Thus I think that this really links in nicely as it almost tells a little narrative of its own, (this with the use of the woman as well). I think that the way that the purple has been used, it looks a little bit like a strobe light, like one of the beams I think that this looks really good as it could then relate back to people who might go out partying a lot or who have watched the video before. As well as people who may have been out to the party islands before as there tends to be the use of a lot brighter colours there. The use of the colour purple helps to connote warmth, and I think that this could then connote the energy and the heat which is often had a parties, for when people are dancing and having a good time.

    There has also been a bit of the use of the colour navy blue. This blue is very dark, I think that it looks really nice with the use of the purple as that is where it has been layered. This is one of the colours which has been used a lot throughout the whole of the digi-pack therefore I think that it looks good on the poster as well as it just helps to tie in the narrative, design and the colour scheme. I think that keeping the colour scheme the same could also be a better idea than changing the scheme as this could play a major part of portraying the narrative, and represent the style of the artist. As this is because colours play a big part in how an artist is represented and says a lot about their personality and the person they are. I think that the colour navy does this well as there are so many connotations which the colour navy has, some of which being, a male representative, the colour of the sea this could then link back to clubbing islands and people partying by the sea. Thus could represent freedom and how the artist is free to be whoever he wants to be and this could excite the audience as they may not know what to expect on the album. I think that this could also then show that people are free to be whoever they want to be as well, this could then mean that the album could appeal to load of different people and not just people who listen to dance. This could also promote that the audience should also be free to be whoever they want to be as well. Then there was also the representation of the setting which also come through here as well, being the blue of the sea and the blue of the night sky.

There has been a good style of font used here. I think that this helps to convey the dance genre of music. The font which has been used has hard sides, it’s thin, and sleek. I think that this represents the dance genre well. As I think that this could connote the type of swag and style which people may need to have when they go clubbing. As sometimes in order for people to get into clubs they have to dress smart, and I think that this is something which is carried through in this font as it is very smart and serious just like the way people have to dress. I think that this the boldness also looks good as well as people tend to look quite bold and standout when they go out for example when women wear heels. I think that the use of the font does help to make the advert conform to the conventions of dance I also think that this could appeal to people who listen to dance music a lot more. Through all of the other adverts which I have researched and looked into I think that this is a good font to use. I think that the style of the font is good, and I think that the use of font is also a good way of representing the artist. As this could show that the artist is a serious artist, this could convey that the artist is serious about dance music and as they take it serious this could then convey that this is something which they like to do. I think that the sharp edges helps to convey the seriousness of the artist as well as the type of dress code which people are expected to wear when they go clubbing as it is important to look nice to unsure that they can get in. then the slightly curved edges could then convey the fun and the dancing which people do when they go clubbing. I think that this could also convey the life at the party and how much more relaxed people get when once they have finally got into a club and have started to dance, and they are listening to good music. The same font has been used throughout I think that this is good as it conveys consistency, throughout the poster and maintains the dance theme.

There is a good use of graphics on this poster, I think that they serve a good purpose of attracting people to look at the advert. One of the main graphics is the woman which is on the front. This is the same woman which has also been used on the digi-pack. I think that this looks good as this keeps the graphics looking consistent throughout all of the products. I also think that this also makes helps to carry a bit of a narrative throughout the products as well as this woman is on all of them. I think that using the woman is a good idea as I think that it conforms to the conventions of the dance genre, thus could attract people to look at the advert. I think that she stands out well and she looks like she is dancing, she is also wearing clothing which I think could appeal to a range of different people for example this image of the woman dancing in minimal clothing could encourage men to look at the poster as this could be something which could catch their eye, which you then lead them to look at the poster and maybe want to hear some of the artist music. I think that it is good as the use of staggering the pictures gives off an appeal that the woman is dancing. Thus could convey that she is having a good time and that she couldn’t help but dance this could also help make it stand out more that this is dance music, this could attract people who like dance music to want to look at the poster to see if it is something new which is out, thus could encourage them to look at the poster as well. I think that the use of making the woman looking like she is dancing helps to convey that she is having just such a good time and looks like the camera has just caught her mid-way with what she is doing, just in the middle of her dancing. Thus conveying to the conventions of the dance genre.  

    Another graphic which I think looks good on the front of this advert is the use of the mystery of sound logo this is placed near the bottom of the advert. I think that is looks good as it conveys the record label which the artist is part of. This is good for the record label as this could help to promote them a little bit as it people see the logo they may want to know who else is on the record label, which could lead to further promotion for the record labels if the people which research the label like some of the other artists as well this could encourage them to start listening to other artists on the same label. I think that this also looks good as it helps to make the advert look a little bit more professional. I think that there has been a good use of lights as well, which are in the background I think that by making the mystery of sound logo purple that this make it stand out more. As the lights in the background are bold this makes the logo stand out as well.

Improvements: I like the use of colour which has been used here I think that it is effective and conforms to the code and conventions of dance. Therefore I don’t really see any need to make any changes here. The only thing which I could say to change for the background could be the size of the spot lights which have been used in the background, as I think that it could look good to have bigger spot lights in the background just too maybe fill some more of the black space. I’d probably only make the purple and the blue spot lights bigger and not the yellow spot light as that is quite big already. I think that this could look good as well as conforming to the conventions of dance, thus could appeal to more people might notice the poster that are into dance.

    Another change which I think could be made is to the font, I wouldn’t change the font to make but there are a few changes which I think that I would make which I think could make the poster stand out a little bit more. One of the initial changes which I think that I would make would be so the text which is used to inform people about the information about the night. I think that I would change this so that it looks a little bit different to the font which is used for the name of the artist. I think that the font could be kept the same but a few changes could be made to the effects used on the font itself, for example maybe changing the choice of colours or adding a glow to the outside of the text to make it stand out a little bit more. The other change which I think could be made to the font could be to the font which was used for the name of the artist. As I think that it is important that the name of the artist stands out, and so that when people see the advert they know straight away what the advert is for and who the advert is promoting the artist.

    Another change which I think that I could make could be to the woman which is on the front of the advert. I probably wouldn’t make that many changes to the woman herself. But I think that I could make the woman a little bit bigger. My reason for this is to that the woman fills a little bit more of the space which is on the advert. I think that this could give the look of there being more elements on the front of the advert and like there is more going on. As if there is large gaps then this could put people off looking at the advert. I think that there could also be a little stronger effect made on the woman in the front as well, so that the effect on the initial image looks a little bit more distorted so that it is a little hard to see her face giving the allusion that the woman is moving more.

These are all the changes which I think that I would make to this advert. I think that overall the advert is really good and definitely conveys the conventions of the dance genre of music.

I have discussed this advert which one of the members of my group has designed. I have looked at all of the good aspects of the design looking at the connotations of some of the asset used could have meant. I think that this advert does conform to the conventions of the dance music genre, and I think overall it is very good.      

Analysis of my advert

Analysis of my first advert

 

I will be analyzing the digi-packs which I have produced myself for my artist, I will be discussing what is good about it, where improvements could be made, along with other design aspects of my design. I will also be discussing the changes, which I did make, and what benefits this has on the advert. 

 

How does my advert relate to my chosen genre?

This is the first advert, which I designed, to promote my artist’s new album. I have found that some of the aspects, which I have used, have helped me to relate my album to the dance genre, so that it is obvious when people see it. 

 

    For my choice of color I decided that I needed to make sure that my advert used colors, which would relate to the dance genre. For this reason I thought that it might be a good idea to use more than one color which is bright and vibrate, but also helps to conveys to the house, and dance genre of music. One of the first colors, which I used, was the color black. This is the color which formed the main body for the background of my advert. The reason why I chose to have the color is because, this is a color which is often used a lot in night clubs, as they tend to be dark places therefore I think that this might be a good idea to have this for my background as in a club it is dark this is to create an atmosphere and a mood, for people to have a good time. I wanted to bring that party atmosphere, and that mystery of the unknown which the darkness brings I wanted to created this on my advert as I think that this could then connect with a lot of people which like to listen to the dance and the house genre of music. Thus could then encourage them to want to find out what the advert is about as they could think that this is off interest to them to want to find out what the advert is about as it could be something which interests them. I think that this helps to create the base and a setting for the album, just like the use of the color black would set the scene for a night out in a club.

    I then thought about other colors which I could also use on the front of the advert which could also help me to conform to the dance genre. I had to think of colors which could work well, after much though I decided on some colors navy blue, and red. At first I used the colors on their own, but I found that I wasn’t getting the effect which I wanted from the two colors on their own. That was when I then decided to layer the colors I started with the color red, the reason why I chose to use the color red was because I think that this is a color with many connotations. Some of which being, the most obvious which I think would be that fact that the color red is used a lot in parties, as it is a color which appeals to both men and women, it is a color which is often used in clubs for strobe lights, therefore I think that it is a color which could appeal and conform to the dance genre. Red also connotes, love, lust, run, wildness, and boldness. I therefore that it could be a good idea to use the color red on my advert. I also think that red is such a statement color as well, as it is a color which stands out and one which a lot of people are likely to notice, I also think that this is a color which is often related to love and lust. I think that this is something which often happens at a party, when people feel more confident and let out their wild side. I also think that by me using the color red that it also connotes the people which go clubbing as well, as they can portray to be bold and bright people. I think that the color could also connote the feelings which people could have while they are partying, as they could be getting really hot, which is connoted through the color red.   

    Another color which I used for my advert was navy midnight blue. Again I felt like this is a color which is often used in clubs and therefore thought it could be a good idea to use it on my work. Just like the red, it is common to see blue strobe lights as well going through a club this is also common for the party islands as well to see a lot of blue lighting. Therefore I thought it could be a good idea for me to use the blue and that concept and out my own spin on it. I also thought that just like red this is a color which stands out a lot. I also found that it sat really well with the color red and the two didn’t clash they sat well together. I also think that the color blue also connotes night, and the shade which is chose I found to be very close to the color black. So I thought that this would be good to connote the night and darkness, I have only used a little bit of this color. I have used it on top of the red, to help add to the setting.

    I found that when layering these colors that they all sat together really well. I think that this is shown as on the advert; there is a purple color which has been produced but the layering of the red and the blue. I think that this color is good for capturing the party theme. As the color purple is also one which comes up a lot at parties as it is a bright color which stand outs out. I also think that in the context of which I have used the color that it makes the color stand out more, and helps to bring out all of the emotions which come from going to a party.

    The use of my colors help to tell a story, the black being the background of my work, like the setting of a club, which is also dark, black, and is usually low key lighting. Then the red is in the center, this is where most of the people which go clubbing are. Is like they are the central subject and the main focus of the party it is all about them that is why they are in the middle of the club partying and having a good time, just like the color red is in the middle of the advert, as the color red could be seen as the people. Then the color blue almost connotes the time at which people choose to go out, which is the evening as people go clubbing in the evening, therefore the blue almost connotes the sky outside for the time of which people go clubbing. Therefore I think that all of the main colors which I have use for my background help to conform to the whole club setting for the dance genre.

 

I have chosen to use more than one front on my advert. I decided that I wanted to try and get a really dance related front. I had to decide if I want to have everything with the same front or to have a range of different fronts instead. 

 

I think that another way that my first draft of my poster is the use of the graphic elements which have been used, for example the use of the model on the left hand side of the advert. I think that this is a good way of showing that the poster conforms to the conventions of dance. This is portrayed through the way the woman is posing and the fact that she is a woman. I think that because women are often used a lot when on the front cover of dance related aspects such as digi packs and clubbing posters, that I think that it could then be seen as obvious straight away that this is something in relation to dance. I think that even if people weren’t interested in dance that they would also still know what it is. I also found that on a lot of club advertisements women are often used even if it is just a small figure they are still there on the poster this is to just add a little image to the poster which will clearly state what the poster is about. The type I am thinking of as an example for when people may be sitting in traffic or at the traffic lights and they see the posters on the lamp posts promoting certain DJ’s which will be playing a certain clubs. Then on the advertisement there is usually a picture of a woman on the front of it. For that reason I have decided to use a picture of a woman here just to make that dance genre even clearer and stand out even more. You may also notice the clothing of which she is wearing, here I have tried to capture that whole party clubbing scene which can be had on party islands, where people maybe wouldn’t dress up that much due to the heat out there for would maybe wear minimal clothing instead to still capture that party theme, but also make sure that they don’t get too hot at the same time was well. I have also made sure that the model is not looking at the camera the reason why I have done this is because I think that this helps to capture that party scene again, and makes this image of the woman look like she has just been taken out of a picture of her at a club, as it looks so natural and like the woman is so in her element when posing. Like someone has just captured her dancing mid pose, I think that this is good as it helps to convey the enjoyment of the model, thus conveying the quality of the music and just how good the music on the album may be, and that if people brought the album then they could also enjoy this music as well, and feel the same as the women in the picture showing that she is enjoying herself. I think that this could also help to convey that this album is all about enjoyment, and as there is only one model there I also think that this helps to convey the idea of individuality and how this music can appeal to more than just one set of people. I have made her so that it looks like she is moving. I have done this through the use of the blur which I the dancer has on one side of her body, I have done this to make it look like the woman is dancing, and moving really fast as I think this helps to create that effect that the picture has been taken while the woman is moving, and she has been caught in a natural dance flow, and this is what has been put on the front cover of the poster.

 

I used simple fonts on this advert. The reason for this is because I wanted to make sure that the text was easy to read that that it was clear. Another reason why I used it was because I thought that it could also be easier to read from a distance as well. I found that this could be quite important as posters are usually read from a distance.

    I kept the font the same though the whole of the text, apart from the name of the album, but this was because this was the sticker which was being used everywhere for the name of the album. I tried to get a dance related front, so to so this I used quite a square font which is also quite thin I think that this helps conform to the dance conventions. I found this out from the research, which I had done about dance music, looking at the conventions of the dance genre and what were the stereotypical conventions, I found that this was a conventions of dance font. I think that this could convey seriousness, and the dance genre. I think that this could illustrate the sharpness which people dress like when they go out, and the straight lines I think help to convey the signs for might clubs, this is how I have tired to set out the text so that It looks like a sign for a night club where there could be like a guest performing. That is why I have laid it out like this. I have also used a bevel and emboss effect on the front as well; I done this so that it looks like the font is coming of the page a little bit. I think that this could make it look a little bit heavy; I think that this could then convey that the font is important, and that it has a lot of meaning. I think that the use of the bevel effect helps to make the text stand out a lot more as well. I also think that this could illustrate the importance of the text as well because it is standing out. I think that the use of the centre alignment helps to make the sign looked like it is for a club poster a little bit and I think that this could attract people to want to look at the poster as well

 

This is the initial design, which I came up with for my own digi-pack. I have tired it link it in with the initial design, which I had for the design for the digi-pack as well.   

 

Changes: if I were to make any changes to this digi-pack I would make changes to quite a few things, some of which being; the font as I would make it a little bolder and maybe incorporate another color with this, maybe a blue, or another color which contrasts with the color red, as well as with the color white as well. I think that this is an important change to make as I could make the font conform to the dance convention a little but more I think that this is important, as it is not completely clear that this design of the font is part of the dance genre. But I think that the actual font itself looks like a dance font but I think that I could do more with it to make it look like a dance font. Another change which I think that I could make could be to the alignment to the font as I think that it could more to the left or the right as I think that this could make the text look a little bit like sound waves, I think that this could also help conform to the dance/ house genre of music was well.

    I think that I could also change the size and the positioning on the logo for the name of the album. I think that this could try and create more of a center to the poster, so that it looks like everything is being drawn into the middle of the poster this could convey focus point and that there is so much energy, that people are being drawn into the middle of the poster.

   These are the main changes, which I would make to this dig-pack, to try and make it conform to the dance conventions more.

 

Improvements: I changed some of the design of the digi-pack, I done this after I had got feedback from the other members of my group I changed the design to improve it and make it look better.

    I changed the color of the background, as I wanted to create more of that club theme. This is why I changed the color to black. I also found that this conformed to the conventions of dance a lot more than the color which I had used before. I also think that this then allowed me to use a lot more colors on top of the black background. Another reason why I chose to use the color black is because this is one of the colors which I used for the background of the final digi-pack therefore I thought that it could be a good idea to use this for the color of the poster’s background as this helps to bring together the narrative of the digi-pack and the poster, so that they both relate to each other.

    The next change I made which was also to the background was the line of women which I have at the top of the poster. I wanted to have this as I found that it looked quite eye catching and graphically good. I used quite a metallic effect on this which connotes the jewelry which people wear when they go out for a night out. I think that this could also then connote the swag which people have and the amount of stuff they wear when they go out partying or clubbing to convey how they like to dress up when they go out. I also think that the use of the women which have been stretched out helps to convey the woman moving, really fast. I think that this could show that there is good music on the album, thus conveying that this is for dance music as there is a woman dancing on the front of the album. I also think that the way she is being drawn to one side and all of the repetition of her helps to convey the energy of the album, and in this case the poster, that the woman can’t help dancing into the energy of the album which is drawing her in. I think that this is really graphical and catches the eye of the consumer really well which could thus invite them to look at the poster. I think that there can be another connotation to this as well being that this could convey that the poster is appeal to more than one genre of people to buy the album as there is are tracks on their that could potentially appeal to lots of different people.

    I also made a change to the other woman which is on the front of this poster as well. I moved her slightly more into the middle. The other change which I made was to change the color of the woman as well I changed it so that it’s a little more obvious that the figure is a woman. I think by doing this that this could make it more obvious from a distance what the poster is about, I think that this could then encourage people to want to look at the poster. I also think that by doing this that it helps to capture the look of the woman and the expression which Ion her face, as I think that this could convey that she is lost in the music, and shows that she is partying or dancing. I think that this could thus convey to that woman in the front cover is enjoying the music. I think that this is a good way of conveying to people that this is good music to listen to as well as conveying that it is club music as there is someone dancing on the front of the poster. I think that this then conforms to the conventions of the dance genre of music attracting people to look at the poster. I also think that the use of a woman on the front of the poster could attract people like men to look at the poster as well.

    Another aspect which I changed was the font this was really easy to change as I just used the same font which has been used the same font which I used for the digi-pack as I thought that it would probably be better to match the digi-pack and the poster together as this could help the two to relate together, so that if people see the posters then they could then know what to expect the front cover of the digi-pack to look like. I also think that the front which I have used is good to relate back as like a trade mark for the artist of the album. Through the research which I have done I have found that other artist have done this for example ‘Swedish House Mafia, Drake, and Bruno Mar’. I think that this conveys that this is common in more than one genre of music. That is why I have chosen to keep it the same I also think that this also helps to represent the artist and convey something about the personality of the artist and what they are like, as well as conveying the genre of music my artist conforms to the dance genre of music, but the mix up of fonts also conveys the swag and the style which the artist has himself.

    I kept the place of the information in the same place as well. The reason for this was because I found that the information was easiest to read in this place. I also thought that this text next to the large image of the woman could almost give the illusion that there is not that much text to read because the image of the woman is so big.

     The last aspect which I changed was the positioning of the ‘Save The World’ sticker. This is because I put it in the top left hand corner instead of the middle as this is now where the name of the artist has gone. I think that the sticker works better at the top of the page as I think that it conforms to the conventions of a sticker and the purpose of the sticker for the context which it is in. as the idea is for the sticker to be just stuck anywhere, and to have been placed in a rush so I think that the idea of putting the sticker in the top left hand corner really helps to convey this, I think that is people have seen the music video and then saw this poster that they could kind of understand the reasons why I have decided to place it at the top of the page. So it is on a diagonal to convey that it has not been placed on nicely and that it has been put on in a rush.

 

    These are the main changes which I made to the poster. I made these changes once I had received feedback from the other members of my groups and they told me the changes which they thought I could make to further enhance the aesthetics of the poster and ensure that the eye would be drawn to the poster. I made sure that the visuals were appealing as well as conforming to the conventions of the dance and house genre of music.