Analysis of Sarah's advert

Analysing Sarah’s advert

This is the advert of one of the members of my group. Through analysing the adverts of all of the people in my group this will able me to see what they have done well and what they could improve their advert. This process is done to see all of the ideas of each member of the group so that we could then decide on a digi-pack to use or come up with ideas between the groups of us and create a new one.

There is a large range of colour which has been used here. The main colour which is used to fill the background is black. I think that this is a good colour to use as it conforms to the conventions of dance and I think that it develops a club setting, thus I think that this could attract people to want to buy and look at the album as it may seem like something which appeal to them. The colour black has a whole range all of all different connotations, some of which being; that the colour creates a sense of mystery, I think that this could then connect with the whole idea of people not knowing what the night. I think that this could also relate to the idea of when people go out to a place where they may not have been before, as this could create mystery for people as they may not be aware of the type of night they have ahead of them, and the good music which they could be listening to. I think that black could also connote the setting being the time at which people are going out, as some people tend to go partying during the evening therefore it is usually dark therefore the background is also dark. I think that is could also relate back to the inside of a club as well as it is usually dark, this usually creates a type of environment, again regaining that mystery which is had by dark colours and the darkness. Therefore I think that black is a good colour to use as it helps to create a setting, and connect with people who may like dance music who may be able to relate with this situation and who may like clubbing music. I think that black can also relate to the unknown as well, as most people are not really sure about what they are going to do and what the party they are going to is going to be like, thus helping to represent the unknown as they are unsure. But I think that this could also relate to the idea that when people go into clubs they are unsure what music they are going to listen to and what is going to happen I think that this is also like the use of the low key lighting which has been used in the music video which has been created as the protagonist is unsure what is going to happen to her.

    Another colour which is used is the colour yellow, this is a very bright colour which has been used I think that it looks really good and effective as well as yellow conforms to the codes and the conventions of dance. This is because yellow is a bright colour and therefore this could then conforms to the conventions of dance as one of the conventions is the use of bright colours. I think that the use of the yellow up against the black helps to make the yellow look even brighter I think that this looks good, as this could then catch the attention of people for example if they were walking past it, or if they were waiting for a train and they saw the advert then this could encourage them to look at the poster through the brightness of the yellow initially catching their attention. I also think that the way that the yellow has been used also looks good as it is so bright and so big I think that this could then connote the sun, as this is also bright and stereotyped as yellow. I also think that the way that the colour has been used that this could also look like a sunset as well. As the yellow is positioned in the left bottom hand corner of the page thus portraying the idea of the sun going in. I think that this could then further illustrate the idea of the time which people go partying which is usually in the evening. Thus the sun going in conveying this; that the sun has now gone in and the evening and the partying as begun. But I think that there is a bit of a dual purpose as I think that it could also show that the sun is coming up. Thus conveying that people have been partying of such a long time that it is now the next day, thus could convey just how good the music is that it will have people dancing all night. I think that the use for the yellow also looks a little bit like strobe lights of which are seen quite a lot in clubs, I think that this could be effective in attracting people to look at the advert.

    Another colour which has also been used is the use of the colour purple. I think that the use of this colour helps to add to the effectiveness of the advert as it makes it look stand out, as this looks like a very bright colour over the black. I think that this then conforms to the codes and conventions of a dance genre as that relates back to the use of a lot of bright colours which is what has been used here. I think that the use of the purple colour works really well as this is the same sort of colour which has also been used on the design for the digi-pack. Thus I think that this really links in nicely as it almost tells a little narrative of its own, (this with the use of the woman as well). I think that the way that the purple has been used, it looks a little bit like a strobe light, like one of the beams I think that this looks really good as it could then relate back to people who might go out partying a lot or who have watched the video before. As well as people who may have been out to the party islands before as there tends to be the use of a lot brighter colours there. The use of the colour purple helps to connote warmth, and I think that this could then connote the energy and the heat which is often had a parties, for when people are dancing and having a good time.

    There has also been a bit of the use of the colour navy blue. This blue is very dark, I think that it looks really nice with the use of the purple as that is where it has been layered. This is one of the colours which has been used a lot throughout the whole of the digi-pack therefore I think that it looks good on the poster as well as it just helps to tie in the narrative, design and the colour scheme. I think that keeping the colour scheme the same could also be a better idea than changing the scheme as this could play a major part of portraying the narrative, and represent the style of the artist. As this is because colours play a big part in how an artist is represented and says a lot about their personality and the person they are. I think that the colour navy does this well as there are so many connotations which the colour navy has, some of which being, a male representative, the colour of the sea this could then link back to clubbing islands and people partying by the sea. Thus could represent freedom and how the artist is free to be whoever he wants to be and this could excite the audience as they may not know what to expect on the album. I think that this could also then show that people are free to be whoever they want to be as well, this could then mean that the album could appeal to load of different people and not just people who listen to dance. This could also promote that the audience should also be free to be whoever they want to be as well. Then there was also the representation of the setting which also come through here as well, being the blue of the sea and the blue of the night sky.

There has been a good style of font used here. I think that this helps to convey the dance genre of music. The font which has been used has hard sides, it’s thin, and sleek. I think that this represents the dance genre well. As I think that this could connote the type of swag and style which people may need to have when they go clubbing. As sometimes in order for people to get into clubs they have to dress smart, and I think that this is something which is carried through in this font as it is very smart and serious just like the way people have to dress. I think that this the boldness also looks good as well as people tend to look quite bold and standout when they go out for example when women wear heels. I think that the use of the font does help to make the advert conform to the conventions of dance I also think that this could appeal to people who listen to dance music a lot more. Through all of the other adverts which I have researched and looked into I think that this is a good font to use. I think that the style of the font is good, and I think that the use of font is also a good way of representing the artist. As this could show that the artist is a serious artist, this could convey that the artist is serious about dance music and as they take it serious this could then convey that this is something which they like to do. I think that the sharp edges helps to convey the seriousness of the artist as well as the type of dress code which people are expected to wear when they go clubbing as it is important to look nice to unsure that they can get in. then the slightly curved edges could then convey the fun and the dancing which people do when they go clubbing. I think that this could also convey the life at the party and how much more relaxed people get when once they have finally got into a club and have started to dance, and they are listening to good music. The same font has been used throughout I think that this is good as it conveys consistency, throughout the poster and maintains the dance theme.

There is a good use of graphics on this poster, I think that they serve a good purpose of attracting people to look at the advert. One of the main graphics is the woman which is on the front. This is the same woman which has also been used on the digi-pack. I think that this looks good as this keeps the graphics looking consistent throughout all of the products. I also think that this also makes helps to carry a bit of a narrative throughout the products as well as this woman is on all of them. I think that using the woman is a good idea as I think that it conforms to the conventions of the dance genre, thus could attract people to look at the advert. I think that she stands out well and she looks like she is dancing, she is also wearing clothing which I think could appeal to a range of different people for example this image of the woman dancing in minimal clothing could encourage men to look at the poster as this could be something which could catch their eye, which you then lead them to look at the poster and maybe want to hear some of the artist music. I think that it is good as the use of staggering the pictures gives off an appeal that the woman is dancing. Thus could convey that she is having a good time and that she couldn’t help but dance this could also help make it stand out more that this is dance music, this could attract people who like dance music to want to look at the poster to see if it is something new which is out, thus could encourage them to look at the poster as well. I think that the use of making the woman looking like she is dancing helps to convey that she is having just such a good time and looks like the camera has just caught her mid-way with what she is doing, just in the middle of her dancing. Thus conveying to the conventions of the dance genre.  

    Another graphic which I think looks good on the front of this advert is the use of the mystery of sound logo this is placed near the bottom of the advert. I think that is looks good as it conveys the record label which the artist is part of. This is good for the record label as this could help to promote them a little bit as it people see the logo they may want to know who else is on the record label, which could lead to further promotion for the record labels if the people which research the label like some of the other artists as well this could encourage them to start listening to other artists on the same label. I think that this also looks good as it helps to make the advert look a little bit more professional. I think that there has been a good use of lights as well, which are in the background I think that by making the mystery of sound logo purple that this make it stand out more. As the lights in the background are bold this makes the logo stand out as well.

Improvements: I like the use of colour which has been used here I think that it is effective and conforms to the code and conventions of dance. Therefore I don’t really see any need to make any changes here. The only thing which I could say to change for the background could be the size of the spot lights which have been used in the background, as I think that it could look good to have bigger spot lights in the background just too maybe fill some more of the black space. I’d probably only make the purple and the blue spot lights bigger and not the yellow spot light as that is quite big already. I think that this could look good as well as conforming to the conventions of dance, thus could appeal to more people might notice the poster that are into dance.

    Another change which I think could be made is to the font, I wouldn’t change the font to make but there are a few changes which I think that I would make which I think could make the poster stand out a little bit more. One of the initial changes which I think that I would make would be so the text which is used to inform people about the information about the night. I think that I would change this so that it looks a little bit different to the font which is used for the name of the artist. I think that the font could be kept the same but a few changes could be made to the effects used on the font itself, for example maybe changing the choice of colours or adding a glow to the outside of the text to make it stand out a little bit more. The other change which I think could be made to the font could be to the font which was used for the name of the artist. As I think that it is important that the name of the artist stands out, and so that when people see the advert they know straight away what the advert is for and who the advert is promoting the artist.

    Another change which I think that I could make could be to the woman which is on the front of the advert. I probably wouldn’t make that many changes to the woman herself. But I think that I could make the woman a little bit bigger. My reason for this is to that the woman fills a little bit more of the space which is on the advert. I think that this could give the look of there being more elements on the front of the advert and like there is more going on. As if there is large gaps then this could put people off looking at the advert. I think that there could also be a little stronger effect made on the woman in the front as well, so that the effect on the initial image looks a little bit more distorted so that it is a little hard to see her face giving the allusion that the woman is moving more.

These are all the changes which I think that I would make to this advert. I think that overall the advert is really good and definitely conveys the conventions of the dance genre of music.

I have discussed this advert which one of the members of my group has designed. I have looked at all of the good aspects of the design looking at the connotations of some of the asset used could have meant. I think that this advert does conform to the conventions of the dance music genre, and I think overall it is very good.