Analysing my first Digi-pack
Here I have analysed
my first digi-pack, I will be discussing what is good about my digi pack. What
changes I would make to improve my digi-pack when I make it again. I will also
be looking at how my digi-pack conforms to the typical conventions of the dance
genre.
How my digi-pack conforms to the dance genre
I used a whole range
of different devises to ensure that my digi-pack conforms to the dance genre.
Some of these will be; choice of front, colour, and graphics. As through the
use of these, and a combination of all of the right one effective digi-pack, this
should make it obvious that, my digi-pack is aimed towards the dance and house
genre.
The first side- the front cover
For the front cover I
used a whole range of colours as I thought that this is one of the main things,
which people would see. For example if someone was to walk into a shop and they
saw this on the shelve then I think that this could then catch their eye as
they walk into the shop through the use of the bright colours. I think that
this could then attract a lot of people not just people who listen to dance
music but anyone who walks into the store and is attracted by the bright
colours. Some of the colours, which I used on the front, are black, blue, red,
and grey.
For the actual background of my digi-pack I
used the colour black. The reason I used this was to try and set the scene for
my digi-pack as it is usually quite dark in night clubs, to the point where it
is almost black because they don’t tend to have that many lights on apart from
strobe lights. Therefore I thought that it could be a good idea to have black
for my background as it connotes darkness and it is usually dark in nightclubs.
Therefore I think that this could be a good way of relating to my audience, as
they are likely to be familiar with that background and setting I also think
that this helps to convey that this is the type of music which is on the album
is the type of music which would usually get played at nightclubs and parties.
Thus conveying to the audience before they have even picked up the alum the
type of music, which is likely to be on the album. I think that the black also
relates to the songs on the album as well, as the name of the album is ‘Save
The World’ and so links to the darkness in the video.
I have also use the colour blue. The reason
for this is because I think that it helps to connote the night. As this is the time,
which people go out clubbing, therefore I think that this is a colour, which
could also be similar to the audience as well. I think that just like red this
is a colour, which stands out a lot, I found that with the use of the colour
red that I have used with it, it has helped the blue standout more as the
colours don’t cash, and they both complement each other, making the blue stand
out more. The blue, which I have chosen is a very bold midnight blue, the
reason why I have chosen to have this colour is because I think that it carries
stronger connotations for the night, as the colour is quite close to the colour
black and it also reminds people of the colour black I also think that the colour
of the sky is also really similar to the colour which I have used myself. I
found that this colour really complainants my work well and help to conform to
the dance genre as this is a colour, which is often used a lot in dance videos.
These are the main colours which I have
used on my front cover, the reason why I have used them is because I think that
they all conform to the dance genre really well, as well as the colours really
going together and working well, as I don’t think that the colours clash. I
found that the colours produce a type of purple type colour I think that this
is another colour, which is also often used a lot during dance music videos and
on the albums. I also think that these colours tell a story as well, some of which
being; the black to connote the night of which the time that people would go
out clubbing, then the red I think could be the people which are at the club,
as they are full of energy and standout they are also the main focus of the
club, then I then that the use of the navy shows the time of which people would
go clubbing which is at night, then the use of the colour grey, could also
connote the metallic world, and the people that go clubbing could be wearing,
for example jewellery, and the metallic-ness of some of the clothing which
people wear. I then think that the combination of all of these colours, which
helps to make the type of purple colour, shows the combination of people and
how well it all works together.
I have also used a
range of different graphics on my advert, this is to try and portray the dance
genre, and reflect the type of artist, which my artist is, and try to convey
some of his swag. One of the main
graphics, which I have used on the front cover, is the dancer, which I have on
the front. I think that having this model on the front of my digi-pack helps my
album conform to the dance genre. I have tried to make it look like she is in
the middle of dancing and someone has taken a picture of her. I also think that
the way I have taken the picture I have also emphasised this is so that the
audience can tell that the girl has just moved and that she is in the middle of
dancing. Another reason why I used a woman is because it is very conventional
to see a woman on the front of a lot of dance related aspects such as
digi-packs, adverts posters. I think that this could also attract more people
to look at the poster and encourage them to find out what is going on. I think
that it is obvious that it is dance but people could want to know what is going
on. She is also wearing very prerogative clothing, which I think makes it more
obvious that this is a part of the dance genre. I also think that the use of
the blur also helps to convey the motion of the woman and the way that she is
moving. This could illustrate that there is both fast and slow music on the
album. The slow conveyed through the position of the woman, which has been
used, and then the fast where the blur tool has been used to convey the fast
movement as well.
I have also chosen to use the save the
world sticker on the front of the album as well. My reason for this is because
this is the same sticker, which I will be using for one of the songs. But as
this is the same song as the album I thought that it could be a good idea to
have that on the front of the album as well, to really try and sell the song. I
also think that because this sticker is so iconic in the song that it could be
a good idea to use the stick on the front cover as well so that then people can
see the sticker on the front of the album and then could want to buy the album
having seen the sticker from the song and in the music video and then the
sticker on the front of the album could then be used as a device to persuade
the audience to buy the album having seen the sticker in the music video.
These are the main graphics, which I used
on my digi-pack I didn’t want to over crowd the page with load of different
aspects. So for this reason I decided to use a minimal amount a graphics but
then make the most of them and make sure that they were quality graphics, which
were eye catching and on which stand off the page. I also ensured that they
were large as I thought that this could also help to fill some of the space on
the front of the cover I also made sure that it wasn’t too crowded. Of course I
didn’t make all of the graphics the same size I made them a whole range of
different sizes, which were suitable for the front cover of the album, and
conforms to the dance conventions.
I think that the
choice of front, which I have used on the front of my album, is very important;
as it is these, which can be, keep in presenting the genre of music, which is
being portrayed.
I have used more than one font on the front
of my album cover the reason for this is because I want to convey the style of
the artist as well as the genre of music, which is also being represented.
In order to help me convey that this is a
dance genre of music I have used a very hard font to illustrate this. I have
done this for the words “Phil and the” my reason for this is because as well as
showing that this album is of the dance genre I think t hat this also conveys
that the artist for this album is also a dance artist, and that is the genre of
music which they mainly produce. Through the research which I did before
producing my first draft of my album I found that a lot of the fonts which were
used hard and sharp, and that the letter were placed close together, and that
the font was very sharp and together. I thought that this conveyed a type of
seriousness for the genre of music. I also think that that could then be linked
in with the dress code which people are expected to were when they go clubbing,
as usually is very dressy and formal, I think that this is the case with a lot
of dance fonts where they are very sharp just like the style and the way people
are spouse to attend a club. I think that I have managed to convey this through
the use the font I have used for some of the artist name. Then for the word
“Jukebox” I thought that it could be a good idea to convey some of the artist
personality a bit more. I thought that a good way of doing this could be to
have a different font and to make it bigger so that it stands out more, and
portrays a little bit more about the artist and not just the dance genre, but
may more about the artist and some of the other sub genres which could be
incorporated into some of the songs on the album. For example judging by the font
which has been used it could be easy to say that they is almost like a very
retro, or maybe motown remix on some of the album. I also think that the font
which is used for the word “jukebox” could also be a way of showing where the
inspiration of where some of the music came from. I think this is clear through
the major change in the front as I think that it is very different from the font
which, has been used for the first part of the name. The second part of the
name “Jukebox” is much more curved and rounded I think that this makes the
wording convey a different meaning, of which I think could be the fluidity I
think that this could then be flow of dancing and the way that people move as
when people dance it tends to be quite fluid and flow, and I think that the way
that the text is, that is illustrated. I also thought that through the use of
the curved words they are almost touching, I think that this could then portray
the idea of people socialising and coming together, getting to know each other,
I think that this is clear through some of the words touching so it’s like a
group of people could be one group and then when the words touch it’s like the
people socialising. Thus conveying the effect which the artist wants to have on
the audience and the effect they would like to happen when their music is
played so, in this case it could be bringing people together to relax dance and
have a good time.
The last bit of text which has been used on
the front of the digi-pack is the name of the album. One of the songs on the
album has the same name as the name of the album. This is also the song which I
chose to produce my music video of. I made a sticker for some of this video,
and it is something which is used throughout the music video. For this reason I
thought that it could be a good idea to use this sticker on the front of the
album, as I thought that this could attract people how may like the song on the
album. I also thought that is someone had seen the music video but didn’t know
who the song was by but then saw this album in the store that they could then
realise that this is the album for that song. I have tried to keep with the
dance conventions, through the use of the fonts where I have a block font and
through the use of the bright colours and the lettering. I think that this
helps the album to be more eye catching and use bright colours which are often
used to express the dance conventions. I also think that through the use of the
bright bold colours that this could make the album stand out and attract people
to look at the album, I also think that this could make it more obvious that
this is part of the dance genre, which could then help to appeal to people to
like to listen to the dance genre more.
Though the use of the graphics, the colours,
and the fonts I think that I have managed to make it clear that this is the
font cover of an album which conforms to the dance genre. I have tried to
create a dance setting through the use of the bright colours to illustrate
lighting, and strobe lighting which is often in clubs and can be found on party
islands as well. I wanted this to suggest the type of music which is on the
album as well as the type of setting which the music could be played, for
instance at a club. I have reinforced darker colours as well such as blacks and
blues this is to portray the night and the time of which this type of music
could be played and the setting of which
the music could be played in, for example; at a night club which is what I
mentioned above. I really think that through the combination of these colours
that this is suggested. I have also found that through the use of the graphics
it has helped to bright to life the idea of the partying setting which the
music could create as well as the time of which this music could also be
played. I think that the choice of font has also really tried to make it even
more oblivious that this conforms to the dance genre through conforming to the
conventions which confirms that this is an album for the dance genre.
Changes: if I were to re-design a digi-pack then there are a few changes which I
would make to the front cover of my digi-pack (being the first one which I have
designed).
The first change which I would make would be
to, change the size of the ‘Save the World’ logo. The reason for this is
because I think that it is too big and much bigger than the name of the artist.
I think that if I were to design the front again then I would definitely have
the name for the artist bigger as this is the first thing which I would want
the audience to see when they look at the digi-pack.
I also think that I might have added
something else to the front of the digi-pack, like maybe another little graphic
for something just to make the front cover stand out a little bit more. I also
think that this could help to fill up some of the space which is missing as
well.
Improvements: These are the changes which I made
which helped to produce my second digi-pack. One of the main changes which I
made was to the background; this is because I got rid of the woman which was on
the background. The reason why I got rid of her was because I wanted to see
what the front cover would look like without her and if it would look better
like that. I also wanted to do this so that I would be able to see if the genre
of music was still clear on the front cover even with no woman.
In addition to this I also changed some of
the colour of the background. My reason for this is because I wanted to see
what other effects I could create. I kept the main colours the same which was
the red and the blue, but then I also incorporated another colour this was a
much darker blue. The reason why I wanted this colour was to try and capture
the mid night club setting and stereotypical club setting which is often used a
lot on the front of digi-packs. Then to try and capture the save the world
theme I mixed all of the colours together that created this effect the swirl
effect. I think that is makes it look like the world. I think that this is
through the circle affect which is created I think that this can make this
shape look a little bit like the world so I think that this helps to link in
with the save the world theme which I also tried to create on the front cover
of the album. I think that this also create another effect which is one which
is like in the middle of all this swirling is heading into the world, conveying
the fact that the world needs saving.
I also made the font a lot bigger as well,
and changed the positioning of it as well. The reason I done this was because
now I had no graphics on the front cover of my digi-pack so I thought that it
would be a good idea to make the font which I do have on the front bigger. I
think that this could help the audience to see it clear and it stand out more.
I then also moved it to the middle of the digi-pack as well, I done this
because the central point and focus is at the middle of the cover where the
swirl is going in therefore I thought that it could be a good idea to have
‘Save The World’ and ‘Phil And The Jukebox in the middle so that then they
become the central point as well. also saving the world is the main message as
well as the name of the artist therefore it is important that they are in the
middle, this also helps to make it more obvious that it is about the world in
the middle of the image, and just to re-enforce this I have also got the little
image of the world as well just to show that it is the world. I also think that
this image shows that everything is connected in some way or another just like
how all type of music can be linked to together I think that this can then tell
the audience that there can be some songs on this album which may be mixed in
with other genres of music. I think that this graphic also helps to convey the
idea that the world is ending. I think that this is illustrated through the use
of the red which is being swirled through everything so that could almost be
seen as an evil, and then the blue could represent people, and the sky and just
everything else then the effect of everything being swirled into one then into
a the darkness of the middle of the page can convey the unknown, like the world
is going into the unknown. I think that this could also then be linked in with
the idea of all the different music which could be on the album and that the
audience are don’t know what else could be on the album until they listen to
it.
The second side- the welcome
message
I have tried to make sure that throughout the whole of my digi-pack I
have kept the graphics and the theme consistent. For me to do this I had to
make sure that I kept a good colour scheme, and kept the dance genre flowing
throughout my digi-pack, I have done this through my choice of colour, font,
and graphics.
For my choice of colours I had
to make sure that I kept them in some way related to the colours which I used
on the front cover of my digi-pack. Baring this in mind I chose the colours red
and blue again; my reason being because these are the colours which I used on
the front cover of my digi-pack and I found that they worked well there. I was
careful to make sure that I didn’t used colours that were going to clash with
each other and that would work together well. I found that this was an
important factor for the second side as this is where I would be placing the
welcome message from the artist to the fans. Therefore the writing on this part
of the cover had to be read able.
The other picture which I used
was red; this is the colour which is sitting on top of the black. The reason
why I chose to use the colour red is because this is the colour which I used on
the front cover of the digi-pack and I think that this could then be good to
use throughout the whole of the digi-pack. The reason why I have decided to use
the colour red is because I think that it is bold and stands out a lot against
a lot of other colours. I think that this is a colour which can be related to
clubbing and partying. The colour red has a range of different connotations,
some of which being love, lust, fun, expressiveness of boldness. It can also
connote danger, blood and alertness. I think that these are all factors which
occur at parties and while clubbing. I think for every person they would be
able to relate to all different of these connotations in some way. This is
because everyone is different and can therefore there is a whole range of
different people at parties, which all feel different things. For this reason I
think that red is a good colour to use is quite reflective of a lot of people
who go clubbing. I thought that another reason why it could be good to use the
colour red is because it is often used for strobe lights in clubs and on a lot
of party islands. The other reason why I chose to use the colour red is because
I think that this is good for connoting the energy of a party, and how people
are having a good time. I also think that this could also be used in relation
to body heat and everyone being too close together when partying. That is the
effect which I have tried to create, and I want this energy to carry throughout
the whole of the digi-pack.
I have also used the colour
blue; it is sort of a dark navy blue the reason why I have used this is because
I think that this is also a party colour. This was also one of the colours
which I used on the front cover as well. Therefore I thought that it could be a
good idea to use the same colours throughout the whole of the digi-pack to keep
the narrative going. The reason why I have chosen this colour is because I
think that it reflects the night, and I think that this is the time where most
of the partying goes on. I think especially in terms of party islands, and
maybe the time of which people come out of clubs can really link into the
colour which is being used here. As it’s the type of colour which could maybe
is used just before sunrise, which is even most people stop clubbing, I also
think that this is the same colour which could also be used for the cross over
from the day over to the night. Thus linking back to the album and the songs
which are on the album, as through the use of the colours show that they are
the type of colours which reflect dancing
and having a good night out. The colour blue is also one which can be
link in with the colours which are used for strobe lights, which get used in
clubs and party islands. I also think that the use of the blue could also be
reflective of sea from when people go clubbing to the party islands. I think
that this then shows when this music should be played and is suggestive of the
type of music which is on the album. The
mix of all of these colours creates a very purple colour. I think that this can
connote all of the different meanings. Conveying the joining together of all
different people having a good time.
These are the main colours
which I have used on the welcome page. The reason why I have used these colours
is because these are the colours which I have used on my front cover and I
think that they link in well with the genre of music which I have targeted this
song for. I also think that this conforms to the conventions of partying and
going out clubbing. I think that through the use of these colours that I am
able to tell a story, just through the way that they are positioned. As the
black could show the setting of the partying, or just any place where the music
could be played. There is then the red circle which then sits on top of that,
this conveys the feeling, and the energy of the party I think that this is good
because, everyone is usually really close together, and dancing which is the
red circle in the middle of the black background. There is then the use of the
blue, I think that this connotes the life of the party, the strobe lights, the
time of which the party is going on as well as the colours of the surrounding
for example both the sky and the sea depending on what the audience is thinking
off.
I have used very little graphics on this page of the digi-pack. My
reason for this is because this is a page which has a lot of information on it,
and therefore I think that it is better to make sure that the background is not
too over crowded. For this reason I just decided to use colours, and try to
portray them as the graphics for this side of the digi-pack. I have tried to
make it look like a narrative as well as looking like a beam of light which are
at parties or even strobe lights where the camera is looking down the strobe
lights. I think that this I a good way of conveying the inside of a party and
what is really going on. I think that this is also a really good way of
portraying the idea of what the artist is really thinking. So in a way it is
like the audience has got the chance to really get into the mind of the artist,
the making and the thoughts of the songs on the album, thus portraying the
thoughts of the album and who the artists wants to make the audience feel
through his songs.
The main graphic which is
being used here is the use of the circles. I find that this is a good way of
telling the story of what is happening throughout the album in a very simple
form, as well as portraying what the artist wants the audience to feel when
they open the digi-pack. The story which is being told is the black background
which should fill the audience with mystery of what the night could hold, thus
suggesting that every time the audience listens to the music they could feel
something different every time. Then the red, being the life of the party and
energy which fills the room from the excitement of all of the people who are
partying, as well as a whole range of emotions which they may be feeling. There
is then the use of the blue circle in the middle I have used this to suggest
the partying setting. Some of the aspects being the strobe lighting which
occurs in clubs, the sea which is around these party islands; thus suggesting
the type of places where the music on the album would be played. I have also
tried to make this look like it is the front view of a strobe like. Almost like
it is being shown straight into the camera, I think that this is a good way of
displaying the life of what happens at a party.
I have used only one font on this side of the digi-pack. This is because
all that will be on this side of the digi-pack is the text which will be
telling the audience what the artist wants to tell to the fans; which will be
the thank you message to the people that the album is devoted to.
I have used the same font for
everything on the text. The reason for this is because I think that this will
make it easier for the audience to read, and ensures that the text is clear. I
have used a very simple font; the reason for this is because I wanted the font
to conform to the dance genre of music, while still portraying some of the
artist through the use of the font as well. I have kept the font similar to the
font which I have used on the front cover of the album where I have “Phil And
The” this is where I have used a dance related font, and where I have also used
it here as well on the welcome page. The reason why I have used it here is
because I think that it helps to keep the narrative going, and also keeps the
digi-pack looking professional, and consistent throughout. I have chosen the
font that I have as I believe that it is very sharp, simple, slick, and crisp
which I think connote the clubbing swag and the way which people are expected
to dress when they go clubbing. I think that this font really conforms to the
conventions of dance through the use of this font this is also a font which I
have seen be used a lot in other dance related elements such as on other
digi-packs, and on the TV. This is why I thought it could be a good idea to use
this font. As I think that this could then help to show that the artist is a
dance artist and that the main content which is on the album is dance related
music.
To help me make the font stand
out a little bit more I chose to have a glow around the text. The reason for
this is because I think that helps the text to read better, as well as helping
the text stand out on the page. I also think that the use of the glow could
also help to connote the club setting which is being created, the reason for
this is because I think that there has been a bit of a strobe light affect
here, thus helping to develop that club setting. Strobe lights are also
something which are everywhere in a club and I think that the use of this makes
it seem like these words are also all over the club and the artist wants these
words which is he saying to fill a party, or club wherever the party may be. I
have chosen to use the colour white, almost like an off white yellow because it
worked best with the black which has been used for the font of the words. I
really thought that this colour helped to lift the text off the page as well. I
also think that the yellow could also be reflective of the sun as well, as if
people go clubbing on an island then chances are by the time they get out of
the club it is going to be sunrise, I also think that even if someone were to
go parting locally, or clubbing, by the time they leave the club it is likely
to be sunrise as well. I have chosen to use the colour black for the text on
this back because it worked well with the glow, and I didn’t really want to
bring in another colour which I had already chosen my colour scheme. I think
that even though the background it black I think that the black font also
worked well. I think that one of the connotations which the black writing has
is that it helps to add the mystery of the album, as the colour black connotes
mystery, and is related to the unknown. I think is evident here, as I think
that the black writing helps to connote the idea of mystery as no one knows
that’s on the album. I think that it could also show that each colour connotes
all different things; this should help to create the club setting and help the
album appeal to a lot of people.
Changes: I think that there is quite a bit which I would
change about the welcome message page. Some of which being, I would make the
background much more graphical, I think that I would consider having something
either around the text or behind the text. I think that the change that I would
have the welcome message so that each line of the message was in a strobe
light, similar to the front cover but instead of the line going vertical they
would go horizontal instead and I could have thinner strobes for each line of
the message. I would also have it so that the lines are not completely
parallel, so that they are slightly bent. I think that this could help convey
the dance genre more.
I think that I would also try
and incorporate the ‘Save The World’ logo in there somewhere. I wouldn’t make
it massive, but just large enough to catch the attention of the person looking
at the album, I think that this could make the background look a little more
graphical, and get the saving the world message alone better.
Improvements: I changed this side of the digi-pack
as well in a way this side is quite similar to the original side of the
digi-pack which I designed. I kept the circle theme the same as I have on the
first design, but I have changed the actual design of the circle, so instead of
having the circles of colours as the background this background has more of a
swirl effect to it. This is similar to the effect which I have used on the
front cover but here there is used of a lot more colour. I think that this is
good as it helps to conform to the conventions of the dance genre. As there is
a lot of bright colours and general brightness at parties. For example the
strobe lights, and the way which people are dressed at parties and so on they
tend to be quite bright. That is why I decided to have a whole mix up of
colours.
I also
thought that through the use of colours it could be a way of showing that this
welcome message is thanking a lot of people who helped in producing the album.
I think that this can also illustrate that this album appeals to a lot of
people and conveying that there’s music on the album to suit a lot of people as
a lot of different types of people listen to dance music. For example it won’t
just be people who like dance music who will go to the clubbing islands there
will be a whole range of different people who are all different ages and
personalities, and I think that by using this range of colour is a way of
showing this.
I have also
edited the font a little bit, I have changed the font ever so slightly this was
just to make it a little more readable against the background otherwise I would
have kept it the same. I added a bit of an emboss effect on the text. the
reason for this is because I think that this is a good way of conveying
quality, so I think that this conveys that this album has some quality songs on
it.
The third side- the graphics
I have used a whole range of different colours for the third page of the
digi-pack. This is because I wanted to keep within the theme of dance and make
sure that I had used the same colours. This is to keep the digi-pack looking
consistent and professional as well as allowing me to keep the narrative going.
I used the colours; red,
black, and blue. The reason why I have chosen to use these colours is because
they are dance related colours. They are also the colours which I have used on
every other side of the digi-pack therefore I felt like it would make sense to
use them on this page as well.
I have also used the colour
red the reason why I have chosen to use this colour is because I think that it
is a bold colour just like I used the colour black. The reason why I chose to
use the colour red is because I think that it is a very energetic colour, very
bold, and strong. There are often quite a lot of emotions which come to live at
a party some of which being lust, love, happiness, anger. As well as these
emotions there is also the connotation of danger and alertness. That is the
main reason why I chose to use the colour red and the way in which I have used
it is to make it look like the energy of a party as well as when people party
they tend to get quite hot and it think that is a good way to display that
people are present. As well as this when some people get hot they can sometimes
get a red face or if someone were to blush or get angry then again the chances
are that their faces would go red. I think that this also helps to signify
people. Red is a bold colour and that is why I have chosen them to connote as
people that go clubbing.
I have also used the colour
navy blue the reason why have chosen to use this colour is because this is a
dance related colour. This is also a colour which I have used throughout the
digi-pack and therefore think that it could be a good idea to use it on this
page as well. I think that this colour also conforms to the conventions of
dance. I think that this is because this is a colour which is often used in
night clubs for strobe lights. I also found that this is a colour which works
well with the colours red and black as well as contributing to making a very
nice purple colour. Thus conveying the coming together of people. I think that
the colour blue also helps to match the colour of the sky, as well as the
colour of the sea I think that this helps to connote the time of which people
usually go out partying and go clubbing.
These are the colours which I
used on the third side of the digi-pack. I have used these colours to keep the
digi-pack looking consistent and to conform to the dance genre of music. I
found that these colours made a really nice purple colour which helps to
connote a warm feeling and illustrate the coming together of all different
colours.
I have also used a few graphics on this page as well I didn’t really use
a lot but the one graphics which I did use I think is quite effective. I used
the sticker which I produced for the music video which I created, which is the
same name of the album. This is why I thought that it might be a good idea to
use the sticker to try and portray the message of the title more.
I have made the sticker look
like it is travelling, and moving really fast. I have done to almost make it
look like it is moving and doing something like a verb. The reason for this is
because I think that this could help me to bring my digi-pack to life more and
make it stand out off the page of the digi-pack. I have done this to try and
capture that whole idea of a superhero and how they are spouse to be out of
this world and come from out of nowhere to help people. The reason why I have
done this to bring that idea into a more literal form, so that its like this
album is out of this world, that’s how good it is. It is almost like a way of
proving to people who have brought this album that it is a good buy. I think
that this then just further high lights just how much of a good album that this
really is.
Around the save the world
sticker there is like an orbit. I have done this to suggest that the ‘Save The
World’ sticker has made such as impact on everything, that it has formed its
own orbit, and have had a ripped effect every time it moves. I think that this
could then be linked back in with the idea of this album making such an impact
on the music and the dance industry and that this album is also rippling across
the whole of the music industry effecting the way which people listen to music
and effecting the way other artist start to produce their music and the
decision which they making in relation to how they produce their music and how
they want their music to sound.
There has been very minimal use of font used on the third side as the
only piece of font which is being used it the save the world logo. I have made
this look like it is travelling through space, and like it is quite literally
on its way to saving the world, and a picture has been taken of it in the
process. I made duplicated of the layers of the text to do this I placed them
all behind the original piece of text and then used the wind tool repetitively
until I was happy with how much of the wind effect had been created. I then
angled the font so that it was at an angle almost side on, the reason for this
was so that the text actually looked like it was travelling through space.
I used dance related colours
to so this. This was to make it obvious that this is a dance related sticker.
This is why I have chosen to use the colours red, blue, green, and orange because
I found that these colours helped to link in with the idea of saving the world
and also conformed to the dance conventions. I think that the colour red works
nicely as it connotes so many different things. It is also clear that this is
the colour which I have used throughout the logo. Red shows energy, as well as
danger. So I think that this could show that the saving the world is referring
to going to save people. But then the red could also connote that the place
which needs saving is a dangerous place. I then used the colour green to
connote the saving of the world, such as trees, and everything green and
natural. This is a very conventional colour to use when connoting this as I
think that this makes it more obvious to the audience that the world ‘world’ is
referring to the world and the people who are living in it. While I think that
the colour blue could also just make it more obvious that this is for a dance
theme music video as it is a conventional colour which is often used in clubs
for strobe lighting.
Changes: I think that changes need to be made to this
side of the digi-pack. I think that much more needs to be added to this to make
it look better. I do think that it looks okay like this but I think that there
is room for much more improvement here. One of the main aims which I would have
for this side of the digi-pack would be to relate it back to dance a lot more,
because although the colours which I have used are dance related colours I
think that’s the only relation to dance which this side has. Therefore I think
that this is a side which may need redesigning all together. I think that I
could put a silhouette a the dancing woman and then put a repetition of ‘Save
The World’ inside the women as I think that this way I could link both the
saving of the world in with the dance genre of music. I would use the same
colours which I have used for the background now, but I would have a completely
black ground with maybe have a lens flair either at the bottom or the top of
the side and then have a massive silhouette of the woman so that she fill the
whole page (well most of the middle) and then have the blue and the red affect
on the body. I would make this quite transparent; then on top of this I would
then have repetition of the ‘Save The World’ logo in all different sizes, all
over the body of the woman again these would have to be a little transparent as
well in order to see some of the background which is behind it.
Improvements: I have kept the third
side of the graphics quite similar I only made a few changes to this side of
the digi-pack. For example I kept the background the same as the first
digi-pack, and I kept the initial ‘Save The World’ logo in the same place.
One of the
changes which I did make was to add more lens flairs to the side. I thought
that this helped to fill some of the space which was around the logo in the
middle, and I thought this the logo would look more out of space if I added a
few more effects to the background to help create this affect. Thus convey that
this music is just out of this world amazing. This is not the only change which
I made to the third side of the digi-pack I also intensified the wind effect
which I had already started to use on the logo. I made more copies of the logo
sticker and then made then more transparent and moved them so that they were
behind. I had done this to give a more intense effect of the logo moving and
making it look like it is moving faster. I think that this helps to convey that
there is fast music on the album. As well as conveying that this music is
moving fast through the industry.
The fourth side- the front cover
This is the fourth side of my digi-pack. I have used the same colour
scheme which I had used throughout the whole digi-pack; this was to help me
keep the narrative going. I kept the background black to conform to the rest of
my digi-pack and conform to the conventions of dance. I found that using black
this time helped me to convey the night, mystery, and help to also illustrate
the mindset of the woman who is on this side of the digi-pack. I that that
black is such a bold colour and through the use of it there can be a lot of
connotations one of the main ones being the unknown, just like it is usually
quite dark in clubs and it is hard to see people. I think that links in with
the idea of the unknown really well as people who are out partying don’t know
what the night holds for them only that they want to have a good time. I think
that this could show that every time someone listens to this album or one of
the songs that they will be able to feel something different and they are
unknown to the content which will be on the album.
I also used a whole range of
different colours on the background. I drew the lines and then made them very
transparent so that they almost blend into the background a little bit. I found
that to be very effective as I think that it helped to capture the idea of
sunrays, and that party life. I have used the colours; blue, red, green,
yellow, and orange all in that order. I wanted to use the orange and yellow
colours near the front to really catch that idea of the sunrays and catch the
party colours. I also think that through the use of these colours I am able to
catch that cross over from night to day. I have done this through the use of
the black background and then the sunrays which convey the cross over from the
two different times of the days illustrating all the different time which
people can party and further high light the time of which they party as well. The
reason why I chose to use a whole range of different colours in the sunray is
because I think that this is an easy way of conveying all of the different
colours, personalities, and the way people dress, and the different colour drinks
which can be had at a party and so on. I think that this is an easy way of
making it look really expressive and stand out. I have also tried to make this
look like strobe lighting as well, the reason for this is because this is
something which is often seen a lot in clubs. This is why I want wanted to play
on this concept to help make the third side of the digi-pack stand out a little
bit more and make it look for appeal to the eye.
Two main colours which I have
used for the colour of the woman who is dancing around on this side of the digi-pack.
I have used the colours pink and blue. The reason why I have used these colours
in because I think that they stand out and I think that they really connote the
idea of fun, and what’s going on in the mind of the people who are partying. I
find that the use of the colour blue really helps to connote the idea of dance
and capture that midnight feeling inside of a club where everyone is partying.
I also thought that blue was a good colour to use as people usually go clubbing
at night when it’s evening. I also think that people tend to wear quite dark
coloured clothing at night as well therefore that could be good to have to show
that this girl is also wearing dark clothing. But I think that the main connotations
which are used here would be that these are a lot of the colours which are used
which conform to the conventions of dance. So I think it is like this woman has
been consumed by dance, and now the dance is in her and is a part of her. I
think that it is also like she is lost in the music because it is so good, and
she is enjoying herself that much. That is why I have used these colours to try
and show this. I also used the colour pink as well, it’s not a very bright
pink, and there is more than one shade used but I think that this is good as it
again helps to connote that this woman has been consumed by dance and what is
around her, and that she is in her element enjoying herself. I think that this
shade of pink is also conventional to the dance conventions as a lot of bright
bold colours are conventional colours of dance. I think that this shade of pink
is works well with the mid night blue colour which is also used with it. I
think that this pink also helps to connote body heat as well. Illustrating the
body heat of woman, thus conveying how much she had been dancing. I think that
this also helps to conform to the design on the front cover where I spoke about
red connoting the energy of the people I think that this graphics is almost
like seeing a close up of the energy of the people. I think that this could
help the audience understand the type of the music on the album and how good it
is.
I have got a range of different graphics in this side of the digi-pack.
These are the sunrays behind the artists, the ‘Save The World’ logo, and the women
who are in the foreground. I have used these to make the inside of the digi-pack
look more graphical and look more appeal to the eye so that people like looking
at the cover I would also like the audience to understand the graphics. For
example the use of the ‘Save The World’ logo. I have used it almost like a
trade mark, just like it has been used on the in the music video where there is
the ‘Save The World’ sticker placed everywhere throughout the music video to
try and get across the fact that the world is trying to be saved. The sticker
is there to make it more obvious to people the point of the video is to save
the world. I have then got the strobe lights as well as the black background this
is to try and convey the time of which people party as well as conveying that
this is the type of music which can be listened to all the time, no matter what
time of the day. I have then got the women who are dancing. I have used this
woman because she is on the front cover of the digi-pack. I have used a woman
because it ink that they attract a certain audience, which I men, due to the
use of minimal clothing which they are wearing and the way that they are
posing. from the research I done I found that a lot of dance related aspects
like CD’s and the TV often use provocative women a lot in dance related music
videos. I think that this is done to show that they are having a good time, and
to attract other people, as these sort of images of women are often used on the
front of posters like the ones for clubs they usually have women on the front
as this shows what a good time people can have as well as conveying the type of
people that other people could meet if they go to that club.
There isn’t really that much text used on this side of the digi-pack
other than the ‘Save The World’ logo this is there to act as like a trade mark.
One way I have done this to portray this idea is through the way I have
positioned the logo as I have placed it at an angle, so that it looks like
someone has just stuck it there in a rush and hasn’t had time to change, and
because it is a sticker once it has been stuck down it is quite hard to then
move it once stuck. The text which the text is in a very dance related theme I
have done this through the use of colours and through the design of the text. I
think that bright colours help to convey the fact that this is for a dance
album.
Changes: I do really like the graphics which I have used
on this side of the digi-pack. But I would also make a few tweaks to this side
as well as I think that improvements could still be made. I once I had finished
designing this side of the digi-pack I saw a problem which I found quite
annoying. This was that this side of the digi-pack matches up with side 5 of
the digi-pack and that the two women don’t match up when the digi-pack is
closed; therefore I didn’t think that it looked as good. this is one of the
first changes which I would make to this side. I would have to make sure that
all of the sides are going in opposite directions to each other. I would also
have to check this on side 5 as well as this is important so that the finish is
better and it doesn’t look like it has gone wrong. I also think that this also
looks like the woman is dancing more and so that it looks like there is no
break between the women dancing. I think that this could make my narrative a
lot stronger, and professionally look a lot better.
The other change which I would
make would be to the actual figures themselves. I would make every other model
a lot more transparent. My reasoning for this is because I think that this
could help the side to look a lot less crowded and show off the woman dancing a
lot more. Also on the women who I would have made more transparent, I would
also make them a lot smaller as well my reason for this is because I think that
this will again help to make the dancing stand out a lot more, and make this
side look better.
Improvements: The improvements which I made to
this side of the digi-pack are quite different to the 4 side which I had
designed for the first design for the digi-pack. One of the main changes which I
have made has to be to the amount of women which I have used on this side, as I
have reduced the number to just one. The reason why I have done this is to show
that this dance is lost in the music and the song which she is listening to.
This will then be a song from the album which he is listening to.
I have also
made the woman look like a silhouette. The reason u have done this is to try
and put more emphasis on the colours which are behind her, as well as conveying
that this woman can be anyone, further illustrating that the music on this
album can appeal to anyone. As well as reaching out to a broad audience.
I have used
the red and the blue colours for the background the reason why I have chosen to
use these colours is because I think that these are the two main dance related
colours, and I thought that they worked well with everything else which was on
the page as well as will the silhouette which I on top of the background. I
have also kept the ‘Save The World’ logo as well.
I have also
made the woman a lot bigger as well this is so that she then stands out more
the shape and the movement of what she is doing it is much faster.
The fifth side- the graphics
For this side of the digi-pack I made it quite similar to the fourth
side of the digi-pack this is because once the digi-pack is all made up the
crossover of the graphics could look like one whole image and really looks like
a narrative and looks like a girl who is dancing across the whole of the
digi-pack expressing to the audience how good the music is that this woman I
dancing across the digi-pack because the music is so good that this woman has
to dance. I also think that this just makes it more obvious that this is an
album for dance music.
The only differences which I have made to this side of the digi-pack are
that I have added an extra girl, as well as changing the position that she is
in. I have also added in a lens flare the reason for this is that I think that
it really adds to that whole idea of the sun and it beaming through. I also
think that it connotes the flashing lights and the strobe lights which are at
parties, thus conveying that these parties go on into the night. I also think
that it brightens up the image more and makes it look more interesting. I think
that this image also shows that this woman is willing to keep dancing whatever
time of the day that it is and who ever may be around. These are the main
changes which I made to this image otherwise I kept the rest of it mostly the
same this was because I want this to look like one strip of dancing, so like
the woman has been dancing all day and all night.
Changes: The changes which I would make to this side of
the digi-pack are very similar to the changes which I would make to the 4 side
of the digi-pack. This is because the two sides are near enough identical, as
they are so similar the only difference is that one has one extra woman and a
lens flair.
The changes which I would make
would be to change the order of the women, and then make every other woman more
transparent, and smaller. Other than this there are no other changes that I
would need to make to this.
Improvements: I made quite a few changes to this
side of the digi-pack this was to make it similar to the other side which I changes
which was the fourth side of the digi-pack I wanted the two sides to be similar,
but there to still be a few changes. The changes which I did make was to the
background, I kept the background the same colour as all of the other side’s which
was like a very navy dark blue I then used the red beam as the biggest colour white
is behind, I then put an electric blue on top of that as well but that beam was
not as big. I used these colours because they are dance related colours and
colours which I used on the other side of the digi-pack. I then kept the black silhouette
the same of the same woman which is on the other side of the digi-pack I kept
her in the same place as the other woman on the other side.
One of the
other changes which I also made was to the logo; I made it smaller and moved it
to the lower part of the side of the digi-pack on the right hand side of the
cover. I also added a lens flair to this design as well I put this behind the
woman but in front of the colours on the background. I have done this to make
it look like sunset, as I think that this is a good way of showing that the sun
is going in and this woman is still partying that is how good the music is on
the album.
The sixth side- the back cover
For the back of my digi-pack I used quite a few colours. This is because
there was quite a few graphics on the back cover and it’s the front and the
back cover which people are going to see the most so I thought that it could
probably be important to make sure that both of these sides appealed to the
eyes. In order to keep the colour scheme the same I kept the background black
as I thought that this would be a good idea so that is someone were to open up
the digi-pack then the front and the back would match.
I used the colour black
because this colour is because this is a conventional colour of dance, this is
also one of the colours which I have used throughout the whole of the
digi-pack. One other reason why I decided to use this colour is because I find
that this colour conforms to the rest of the colours which I have used
throughout my digi-pack. I find that the colour black connotes mystery, the
unknown and allows the imagination to create whatever they would like. that is
one of the reasons why I decided to use the colour black because I think that
this would then allow the audience who are looking at the digi-pack to relate
back to a time where they have experienced a good party. That is also why I
have just put one woman on front and no woman at the back because a woman like
that is often to likely to be at any party. Then the back background allows
audience to relate back to a time why they have had fun.
Another colour which I used on
the back of my digi-pack is red. The reason why I chosen to use this colour is
because this is a colour which I have used throughout my whole digi-pack
therefore I think that this is a colour which I can use throughout the
digi-pack which I can set a theme throughout as this helps me to portray my
narrative which can help my audience to understand. I think that the colour red
has a whole range of different connotations, some of which being; lust, love,
hate, danger, anger, and alertness. Some of the other connotations are heat,
which could then be linked in with body heat which people generate. Therefore I
thought that it could be a good reason to use this colour on the back of the
digi-pack as well as the front as think that this helps to connote that this
energy runs throughout the whole of the digi-pack, showing how good, lively,
and how much people could like listening to this music. Thus conveying how the
whole digi-pack is filled with this energy.
The last main colour which I
used on back of the digi-pack is the colour blue. The reason why I chose to use
this colour is because again just like the other colours which I have used like
red, and black. Blue is another colour which I have used throughout my
digi-pack. I find that this colour helps to connote the time of the day which
people go out, when they go clubbing for example. I think that this colour also
helps to connote the sea where people go to the clubbing and party islands;
this is a similar colour to the sea which is there. This colour also connotes
the colour of the sky as well. As by the time most people get out of a club or
a party wherever they may be coming from it is usually quite late, or early in
the morning by the time get out of the party which they have gone to. So I
think that this colour is a good colour to use in terms of representing the
time and the setting which people go out clubbing. That is another reason why I
have used this colour on the back of my digi-pack because I think that this is
a good way of showing the end of the party, as the back can be linked in which
the end, so it’s like the end of the party is at the back and that is around the
time which people leave to go home. That is why I think that is good to use on
the back cover of the digi-pack.
I think that the use of these
colours help the background look like a round circle. I think that this can
then be linked to the idea of a sunset. I think that this is something which
can be linked in partying a lot, as most parties finish in the early hours of
the morning. This is a graphical way of connecting the imagery of the sun in
with the dance colour which is used throughout the digi-pack. I also think that
the blend of colours also helps this to look like a sunset.
I have not used that many graphics on the back of the digi-pack. This is
because I wanted the back to look simple but effective in terms of the layout
and I didn’t want it to look to crowd and over powered. This was because I had
already used a whole range of different colours, and the choice of graphic
which I did use I found to be quite significant. Therefore I didn’t think that
it needed anymore on it.
The graphic which is did use
was the ‘Save The World’ logo, which I have incorporated throughout the whole
of the album. The biggest image of this is on the back cover. This is because
when someone goes to pick up a digi-pack they are most likely to pick up the
digi-pack and then look at the front cover maybe look at the graphics and read
the name of the artist and the name of the album. They are then likely to turn
the digi-pack over to see the back cover this is where they will see the name
of the album, which is also the name of one of the songs on the album as well
as being the sticker which is in the video of the song. I think that this
really tries to get the message across of saving the world and that this isn’t
just a typical dance album and that saving the world is the albums unique
selling point. I think that this could then make the album stand out from other
dance albums, and could encourage people to want to buy the album.
The other graphics which I
have put on the back is the Ministry of sound logo the reason why I have chosen
to put that on the back is because it is just additional information which the
user might want to know about the album, and it is not stuff that is usually
put on the front cover. The conventional place to put this is on the back
cover. This is also a way of telling the buyer the record label of the artist,
and who produced their music. I think that this is also a way of the record
label being able to promote them in a way, so that the buyer might like the
label and might find other artists who are also a part of the same record label.
I have also chosen to keep this just out of the way this is so that it doesn’t
take the attention away from the main graphic which is on the back. I chose to
use the grey logo because I thought that this might sit better with the rest of
the colour scheme and it was still noticeable to the audience as well, I think
that by using the colour grey that it is almost like saying this is blending in
with the background, but is still noticeable I think that this is still good in
a way as it shows that this is the genre of music which the Ministry of sound
produces. I have also made it quite small this is so that this logo is not
competing with the main graphics which is the sticker which is in the
middle.
I have only got one font on the back cover of this album. This is
because the only thing which I have on the back of the album is the name of all
the songs which are on the album. I have uses the same font for every song.
This is to keep with the conventions of a dance relate digi-pack, and also to
keep the back looking consistent. I have used the same font as I have used on
the front of the digi-pack the reason for this is because I want everything to
link in, match and look consistent and I think that this is one way of being
able to do this.
I have got the font going all
the way around the ‘Save The World’ logo. I have done this to just have a
little fun with the graphics I also think that this helps to link in with the
idea of saving the world. Because the world is round and all connects back
together, and this is what is happening here. All of the songs connect back to
each other and goes all the way around. I think that this helps to link in
which the idea of music helping the world goes around. I also think that this
has the impact of saving that this album will affect the world because it is so
good.
The colour of the font is
white this is so that it stands out again the coloured background. I think that
this is good as it is like saying the change that music will make to the world
will stand out a lot just like the track listing on the back of the digi-pack
stands out as well. I also found that white was the colour which stood out the
most as some other colours tended to blend in too much. I think that the colour
white also helps to connote purity, innocence, and brightness. This then links
in with the girl from the music video who also wears white to convey the same
meanings. I also think that this could then show that the song lyrics which are
going around the ‘Save The World’ logo have the same meaning that these word
which are going around the world is good, and the change which these songs have
on the music industry and the world will be good. I think that it is also like
saving that they want the songs to reach all over the world, and become that
well known, so that they can have an impact on the world.
There is also a green glow
around the text the reason why I have chosen to use a light green is to help
represent the world as the name of the album is saving the world. So the green
helps to connote the nature and all of the natural things in the world like
trees, and plants. The reason why I have used this is to try and convey the
idea that these songs are spreading the nature and protecting thus conveying
how good the songs are. I think that this is a good way of showing that these
songs are good and by listening to them can be good for the world. Like these
songs are so good that they have to be listened to. I have made the glow just
thick enough so that all of the words are connected to convey this.
Changes: I think that this side of the digi-pack could
really do with some improvements and some changes. Some of these would be; to
add the information which needs to go on the back of a digi-pack. This is
because without that information the digi-pack doesn’t look like a digi-pack,
and wouldn’t look professional. Some of the additional information which would
need to be added would be the barcode, the copyright, small print, and the
record label which I have included here. I would also like to make the back
look a little more graphical. I’m not sure what I could add to it. I think that
I could add something to the background to maybe fill in the blank spaces. I
think that I could maybe add either strobe lights or images or silhouettes of
the woman in all different sizes, making them a whole range of sizes and
transparency.
Improvements: I changed the back cover quite a bit,
but one thing which I kept the same was the background I didn’t change this at
all I just kept it so that there was the black and then the red and blue on top
of that. The then made strobe lights from the corners which bounced off the
walls, from one corner I had more than others so that it looked like that was
where the lights were all coming from then off some of the strobes I have got
the names of the songs.
I have kept
the sticker as well. But I have moved it and changed it a little bit in terms
of size and place. I moved it so that it was closer to the top and so that it
was sitting on top of the lens flair which I had put on the background. I rotated
the logo a little bit more; this is so that it looks like it has just been
stuck on there. I have also made it smaller as well the reason why I have done
this is so that people notice the names of the songs as well.
